Realtors Property Resource®, LLC (RPR)—a subsidiary of the National Association of Realtors® (NAR)—has announced the promotions of Emily Line to chief strategy officer and Janine Sieja to chief product officer.
RPR stated that these promotions build on the leadership Line and Sieja already provide across RPR. In their expanded roles, they will help shape RPR’s strategy, products and partnerships as the platform continues evolving to meet the needs of Realtors®, brokerages, associations and MLSs.
“Emily and Janine are exceptional leaders whose leadership has helped make RPR the trusted resource it is today,” said RPR CEO Jeff Young. “Emily’s strategic vision and deep industry relationships, combined with Janine’s relentless focus on product innovation and execution, will help ensure RPR continues delivering technology that empowers REALTORS® and strengthens the real estate industry.”
As chief strategy officer, RPR stated that Line will lead its engagement across Member Experience (UX), Broker Services, Industry Relations (Association and MLS) and Commercial Services.
Line brings nearly two decades of experience within the NAR family, including more than a decade helping shape RPR’s growth, according to a release. After beginning her career managing commercial outreach, she joined RPR in 2012 and played a key role in building RPR Commercial from the ground up. Throughout her career, she said has been a champion of user-centered innovation, helping align technology solutions with the evolving needs of Realtors®, brokerages, associations, MLSs and industry partners.
“RPR has always been at its best when we start with the needs of REALTORS® and let those needs guide our strategy,” Line said. “I’m excited to continue setting strategy alongside our talented team and strengthening partnerships with Associations, MLSs and brokerages to deliver meaningful value for our members while positioning RPR for what’s next.”
Sieja has been promoted to chief product officer after leading RPR’s Product group through a period of innovation and platform modernization, the organization stated.
Since becoming senior vice president of Product Development in 2018, RPR stated that Sieja has overseen a comprehensive evolution of its website and mobile applications, enhancements to data quality and aggregation and major infrastructure improvements that have strengthened the platform and the overall member experience. During that time, RPR’s unique user base has grown substantially. That growth is reflected in member engagement: Ninety-day usage averaged 255,000 in 2018 and is averaging 344,000 in 2026—a 35% increase—even as the number of Realtors® has grown by only 11%.
“Intentionally and creatively improving RPR from top to bottom is super fulfilling for me,” Sieja said. “I get to build tools that NAR members lean on to close deals, land prospects and price properties—supporting their business success whether they are new to real estate or seasoned professionals.”
As chief product officer, RPR stated that Sieja will continue guiding its product vision, building on recent innovations such as the Market Trends Chart Service and Mobile AI CMA while leading future enhancements that help Realtors® work smarter and better serve their clients.
Sieja said she credits the strength of RPR’s Product Development group—product managers, software developers, data engineers and data support specialists and QA engineers and analysts—as a driving force behind the company’s continued success.
“Our product team is keen for any challenge,” Sieja said. “The integrity of our data and tools is paramount, so training and empowering teammates to meet our high standards and keeping the Realtor® at the forefront is a big part of what I do. I’m looking forward to more success stories in my next chapter at RPR.”
Sieja is also an active industry and community leader, according to a release, serving on the Real Estate Standards Organization (RESO) Board of Directors and the City of Minneapolis Advisory Committee on Housing as a mayoral appointee.
Together, RPR stated that in their new executive roles Line and Sieja will continue working across teams, technologies and industry partnerships to ensure RPR remains a trusted resource for Realtors® and a driving force for innovation throughout the real estate industry.
For more information, visit http://blog.narrpr.com.
