RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Price-Reduced Listings Continue to Soar Over Last Year, According to ZipRealty’s Monthly Price Reduction Index

Home Marketing
December 13, 2010, 4 pm
Reading Time: 2 mins read

RISMEDIA, December 14, 2010—The number of price-reduced homes on the market this November increased dramatically compared to the same time last year, rising 24.1% according to ZipRealty’s Price Reduction Index, a monthly review of MLS-listed properties in 26 markets surveyed by the real estate brokerage.

San Diego, Calif. shows the most dramatic change in price-reduced inventory, doubling from 2009 (5,396 listings) to 2010 (10,794 listings) with a 108.4% change. Three other California districts have also seen a huge year- over-year increase in the amount of reduced inventory, including San Francisco (100%), Orange County (91%), and Los Angeles (79%).

For the second straight month, total inventory dropped with November seeing a 3.8% decrease as compared to October. The percentage of inventory that has been reduced edged up 0.1% as the number of price-reduced listings fell at a slightly slower rate of 3.7%.

“Typically, November is a slower month for sales,” said John Oldham, Director of Marketing for ZipRealty. “Inventory peaked in September and has dropped over the last two months. The increase in price-reduced listings is evidence that sellers are still trying to find the right price point to get the property to sell.”

While some homeowners may wait until after the holidays to sell; those selling now are listing homes for lower prices as the median list price dropped 2.8% from October to $234,484.

Highlights of ZipRealty’s November index include:

-Nearly half (48.4%) of listed homes in November included at least one price reduction, an increase of 24.1% over last year and 0.1% over October

-Compared to November 2009, price-reduced inventory grew by over 75% in five major markets: San Diego, San Francisco, Orange County, Los Angeles, and Las Vegas

-Inventory dropped 3.8% and the number of price-reduced homes on the market fell 3.7% compared to October

-The median list price dropped by 2.8% from October to $234,484, and the average percentage of price reduction amount to list price rose to 7.6% in November, a 1.7% change from October

-In 17 of the 26 markets surveyed, listings have experienced an average of two price reductions

-In 11 markets, more than half of homes for sale in November included at least one price reduction: Jacksonville, Phoenix, Minneapolis/St. Paul, Chicago, Baltimore, Orlando, Seattle, Orange County, Boston, Philadelphia, and Las Vegas.

For more information, visit www.ziprealty.com.

ShareTweetShare
Paige Tepping

Paige Tepping

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

Related Posts

CENTURY 21 New Millennium Names New Chief Growth Officer Nidhal Charfi
Agents

CENTURY 21 New Millennium Names New Chief Growth Officer Nidhal Charfi

March 23, 2026
Supporting Agents in a Relationship-Driven Market
Agents

Supporting Agents in a Relationship-Driven Market

March 23, 2026
Court
Agents

COURT REPORT: Hanna Holdings Opts in to Copycat Buyer Settlement

March 23, 2026
Sell
Industry News

Mid-April Will Be the Best Time to Sell: Report

March 23, 2026
Growth
Agents

The Problem Isn’t Growth. It’s Operations.

March 23, 2026
Empowering Homeowners With Confidence and Control
Industry News

Empowering Homeowners With Confidence and Control

March 20, 2026
Tip of the Day

Condo or House? Helping Clients Decide Which Makes More Sense

With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train.  Read more.

Business Tip of the Day provided by

Recent Posts

  • CENTURY 21 New Millennium Names New Chief Growth Officer Nidhal Charfi
  • Supporting Agents in a Relationship-Driven Market
  • COURT REPORT: Hanna Holdings Opts in to Copycat Buyer Settlement

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X