RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Rural Areas with Natural Amenities, Recreational Opportunities or Quality of Life Advantages are Best Suited to Grow

Home Consumer
By Doug Smith and Richard Fausset
December 16, 2010
Reading Time: 4 mins read

RISMEDIA, December 17, 2010—(MCT)—The majority of the nation’s sparsely populated rural counties lost even more residents in the last decade, though some rural counties—particularly those in the mountain West—saw population gains that may be the result of retirees striking out for areas that are both scenic and affordable, according to a Los Angeles Times analysis of figures recently released by the Census Bureau.

The data offer the first detailed portrait of heartland America in a decade, covering the roughly 1,400 counties of fewer than 20,000 people. The numbers also show a growing Latino presence in these counties.

Such data had been hard to come by previously. Concentrated from the Mississippi River to the Rocky Mountain region, the counties constitute half of the United States by area, but were too sparsely populated to provide meaningful statistics as the Census Bureau rolled out a new yearly national survey in the mid-2000s.

To account for the low numbers, the recently released data—including population, income and social characteristics—have been averaged over five years.

That makes some of the data difficult to interpret, particularly income figures, because the five-year period spans the pre-recession boom, the recession and the beginning of the recovery.

But the Times analysis of the numbers shows unequivocally that a thick swath of the country from north Texas to the Dakotas has lost population.

Ken Johnson, senior demographer for the Carsey Institute at the University of New Hampshire, has noted that this shift was the case for much of the 20th century, although the country saw rural population growth in the 1970s, as city dwellers left struggling cities, and another rebound in the early 1990s.

But growth in rural America is the exception. A different story is unfolding in places like Lane County, Kan., a wheat- and corn-growing area in the central-west portion of the state that lost 23% of its population—the 11th greatest population loss in the nation for a small county. “We’re just a small community, and there are no jobs and they’re just moving to find other jobs,” said April Berry, a cook at the Frigid Creme diner in downtown Dighton, the county seat, in a phone interview.

Berry said the loss was palpable in the sleepy downtown, where in the last few years, a jeweler and florist closed up shop. Now, she said, locals have to drive 55 miles to Garden City just to get to flowers, jewels, or even a Wal-Mart.

The rural area with the largest population growth, of 42%, was Spencer County, Ky., located 45 minutes from downtown Louisville and encompassing a popular 3,000-acre recreational lake.

That growth is in keeping with a 2006 study in which Johnson noted that it is rural areas with “natural amenities, recreational opportunities or quality of life advantages” that are best suited to grow.

The second-largest population growth was in Teton County, Idaho, in the shadow of the Grand Tetons and just west of Jackson Hole, Wyoming, the once-pokey town that in recent years has become a preferred destination for the jet set. Johnson said such places are attractive to retirees, but also to urban types in general looking for a second home. “But what that means is that some of the people who were already living there might not have to leave,” he said, because the part-timers bring increased commerce.

Johnson had only begun to study the voluminous data as part of the American Community Survey. But what he had seen thus far, he said, reinforced how much minorities, particularly Latinos, have contributed to population growth in both urban and rural areas.

Between 2000 and 2008, he noted, 51.2% of the entire population increase in the United States has come from Latinos, who represented just 15.3% of the population in 2008.

Most of that growth was not from immigration, but from what demographers call “natural increase”: between 2000 and 2008, there were 8.2 million Latino births in the U.S., and only 900,000 Latino deaths.

The Times analysis shows significant gains in Latino populations not only in the Southwest, but also in rural counties from Mississippi to the northernmost reaches of Montana.

The Census Bureau projects the current total population of the United States to be almost 311 million, with a net gain of one person every 13 seconds.

Data show that many counties in the Great Plains are also experiencing a loss of young people. Johnson said that trend was likely creating a “downward spiral” of population loss in these areas since the young weren’t sticking around to bear children. “The only thing that might break them out of it,” she said, “is an influx of young Hispanics.”

The data come from the American Community Survey, the Census Bureau’s replacement for the once-a-decade “long-form” questionnaire that went to one in six U.S. households to provide a snapshot of the population, its age, economic health, working patterns, family structures, housing characteristics and racial makeup.

Although annual census updates are now routine in urban and suburban areas of the West Coast, the East and South, such numbers were not available from a vast swath of the country’s middle because the sample sizes were too small.

Too compensate, the Census Bureau withheld data on the smaller counties until the five years of surveys, reaching about three million households a year, could be averaged.

Starting with this release, American Community Survey estimates for the entire nation will be produced annually down to the level of block groups—areas of about 1,500 people. The result: A more detailed, although somewhat fuzzier, report on America each year.

The American Community Survey is distinct from Census 2010, a 100% count of the population used for redistricting. It will be released early next year.

(c) 2010, Los Angeles Times.

Distributed by McClatchy-Tribune Information Services.

ShareTweetShare

Related Posts

Sea Glass Acquires Sperry Commercial Global Affiliates
Industry News

Sea Glass Acquires Sperry Commercial Global Affiliates

January 9, 2026
The Keyes Company Brings The Landmark IV Group to Hollywood
Agents

The Keyes Company Brings The Landmark IV Group to Hollywood

January 9, 2026
Multi-Family Housing Starts Down in October; Single-Family Starts Rise
Agents

Multi-Family Housing Starts Down in October; Single-Family Starts Rise

January 9, 2026
Middling Jobs Report Offers Little Insight on 2026 Housing Market
Industry News

Middling Jobs Report Offers Little Insight on 2026 Housing Market

January 9, 2026
‘Benchmarkets’ vs. Outliers: Why Your Local Housing Story May Differ Drastically From National Trends
Industry News

‘Benchmarkets’ vs. Outliers: Why Your Local Housing Story May Differ Drastically From National Trends

January 9, 2026
Compass
Agents

Compass Closes Anywhere Deal Amid Anonymous Reports of ‘Overruled’ DOJ Staff Concerns

January 9, 2026
Tip of the Day

Now Hear This! 7 House Sounds Buyer and Seller Clients Shouldn’t Ignore

Sounds can indicate that there’s an issue with the health of a house, whether it’s the seller client who owns it or the buyer client taking a look-see. Read more.

Business Tip of the Day provided by

Recent Posts

  • Sea Glass Acquires Sperry Commercial Global Affiliates
  • The Keyes Company Brings The Landmark IV Group to Hollywood
  • Multi-Family Housing Starts Down in October; Single-Family Starts Rise

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X