RISMEDIA, January 13, 2011—Goomzee Corporation, a leading provider of mobile technology solutions for real estate professionals, announced it has released what it calls one of the real estate industry’s first all-in-one mobile marketing and lead capture solutions that includes two-way Text Message marketing, QR Code marketing with lead capture, and Branded Mobile IDX.
Goomzee’s product offering includes its industry-leading Text Message Marketing Platform, Realty Connect, which is currently available to over 120,000 REALTORS® through its growing MLS and REALTOR® Association partnerships. Their new product suite now includes a patent-pending system for incorporating QR Codes into mobile marketing while providing lead capture. Goomzee’s new Branded Mobile IDX solution is already being piloted by some of America’s largest multiple listing services in Arizona, Texas and Florida.
“At Goomzee, we identified key functionality that was missing in current QR Code and Mobile IDX offerings and welcomed the challenge to enhance our text message marketing platform and introduce a comprehensive solution that supports today’s mobile consumers, and tomorrow’s,” cites Goomzee founder and CEO, Mike Sparr.
A QR (Quick Response) Code is a two-dimensional barcode designed in 1994 by a subsidiary of Toyota Motor Corporation. It allowed the company to add square, two-dimensional barcodes to items and quickly scan them. The standard was offered royalty free and has recently been embraced by marketers globally to promote their companies and brands. Consumers can download free barcode scanner applications for most of today’s popular mobile devices. They can use these applications to recognize and decipher the contents of the barcode, which most commonly encodes a website address, or URL.
“With technologies like QR Codes, one common problem was that it merely redirected consumers to a Web link but did not offer lead capture to create more sales opportunities for marketers. Our engineers designed a unique method of device and user identification that verifies leads and generates lead alerts when QR Codes are scanned without requiring an app download to track leads. Another problem we solved was allowing marketers to reuse QR codes and avoid costly rebranding of signs and promotional material for each new property listing. We were so thrilled with the innovations that we filed additional patents so we can offer our customers an exclusive, best-of-breed mobile marketing platform that is truly second to none,” claims Sparr.
Goomzee’s product suite, Realty Connect, includes Text Message and QR Code marketing as well as Branded Mobile IDX. By integrating with MLS data systems, mobile marketing campaigns and Mobile Property Pages are automatically generated and linked to the agent’s listings, eliminating double entry. Agents then add Text and/or QR codes to yard signs, flyers, websites and print advertisements. Potential buyers are prompted to send a text message with a unique Property ID code or scan a QR Code. Within seconds, the buyer receives listing information, pricing and photos via Text Message or Mobile Property Page. At the same time, the agent receives lead alerts either via e-mail or text message. Agents can then follow up directly from their phone, or they can log into their Administration Website and monitor lead activity or interact with contacts from any Web-enabled computer.
“We take both an agent-centric and consumer-centric view to designing our solutions and save agents the hassles of unproven technologies and companies. Now real estate professionals can promote their listings and manage their leads in a single, easy-to-use product that literally does most of the work for them. Our exclusive Auto Response system literally follows up with and filters leads automatically so the agent only contacts the most interested buyers. Rather than maintaining a variety of tools, with buyer leads scattered from website to website, Goomzee’s Realty Connect suite does it all in one place. I’m very excited to unveil the new Realty Connect suite,” Sparr added.
In support of these new product offerings, Goomzee redesigned their corporate website and re-launched it on January 10th.
For more information, visit www.goomzee.com.
