In a follow up to the recent announcement that Century 21 Real Estate LLC is running a Super Bowl ad starring some big celebrity talent, the company has announced that it has released three teasers from its television commercial where the stars participate in the home-buying and selling process.
The ad matches a typical and unflappable CENTURY 21® Agent in scenarios with well-known celebrity icons Donald Trump, professional Football Hall of Famer and NFL analyst Deion Sanders, and world-renowned short-track speedskater Apolo Ohno.
All three individuals are featured in a 30-second spot that will air on NBC during the third quarter of Super Bowl XLVI, which will take place on February 5, 2012.
Leading up to the game, CENTURY 21 will host its teasers, behind-the-scenes footage and the final Super Bowl commercial on its website, century21.com/superbowl, as well as on a customized Facebook application and upgraded YouTube brand channel. In addition to the third quarter advertisement, CENTURY 21 Real Estate is a broadcast sponsor of the 3:30 – 4:00 p.m. block of the pre-game show on NBC and will have more than a dozen other pregame commercial spots.
“The timing couldn’t be better for CENTURY 21 Real Estate to advertise in the Super Bowl, and I’m happy to be a part of it,” said Trump. “The truth is many Americans believe in the value of homeownership and for people who are in the position to buy, this is a great opportunity to either enter the market or move up into a better home.”
The CENTURY 21 spots were created by Red Tettemer + Partners, an independent creative agency based in Philadelphia.
“CENTURY 21 is an iconic American brand and we’re thrilled to help showcase the company on the world’s largest advertising stage,” said Steve Red, president, chief creative officer, Red Tettemer + Partners.
For more information, visit www.CENTURY21.com.
