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REALTOR.com Amplifies Power of iOS Real Estate Search App

Home News
February 23, 2012
Reading Time: 2 mins read

REALTOR.com is making it easier and faster for iPad, iPhone and iPod touch users to discover and research price reduced, foreclosed, and recently sold properties with the updated REALTOR.com iOS real estate search app. Announced today by REALTOR.com operator Move, Inc., (NASDAQ: MOVE), the updated REALTOR.com iOS app helps today’s mobile audience tap into final sale prices of recently sold properties, available foreclosures, and price reductions.

Miami Realtor Ines Hegedus-Garcia of Majestic Properties says, “The new REALTOR.com mobile app is definitely a step forward for the consumer. The updated application is more robust and more intuitive. There is nothing like seeing real improvement on technology that was already doing it right.”

Key features and benefits of the updated REALTOR.com iOS mobile app include:

• Recently Sold listings are properties that sold within the last six months and include the final sale price reported by the MLS along with the final sale date. Sold prices display on REALTOR.com within 24 hours of a final sale. Users can search for sold listings exclusively or watch as they surface automatically when zooming into a specific area while searching Nearby Open Houses.

• Foreclosed listings are identified with an easy-to-see orange badge and can be found as part of a general search or as part of a foreclosure-only search query.

• Price Reduced property listings are identified with a green arrow. Users know instantly when and by how much a home’s list price was reduced based on MLS fresh updates. Users can also conduct price-reduced only searches from within the app.

REALTOR.com mobile apps are the only real estate mobile apps that connect users to REALTOR.com, the largest and most accurate collection of online property listings available. Today, 85 percent of all property listings on REALTOR.com are updated every 15 minutes directly by an MLS. The rest are updated every one to 24 hours.

“As more and more home shoppers discover the convenience of using mobile for their real estate search, they’re also discovering the importance of real time data and demanding the most updated, enhanced information available,” says Move, Inc. Chief Product Officer, Scott Boecker. “With our new updated app, home shoppers can watch in real time local price and inventory trends and know the information is accurate. Mobile will remain an essential part of the home buying process and we’ll continue to innovate.”

As part of the update, REALTOR.com also redesigned the iOS home screen so users are one touch away from discovering nearby homes for sale and rent, recently sold homes, and nearby open houses within 20 miles of their current location. The REALTOR.com Area Highlighter and My Real Estate features are more prominently featured on the new home page so users can easily enjoy a customized and organized on-the-go search experience.

REALTOR.com President Errol Samuelson says, “We’re committed to connecting buyers, sellers and agents with each other so they can be more successful in real estate together. We believe we can do this by continually evolving traditional offline experiences into the online arena through the integration of our social, mobile and desk top experiences.”

For more information, visit http://www.realtor.com/mobile.

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