Better Homes and Gardens® Real Estate recently received the Hermes Creative Award for the innovative February 2012 cover of RISMedia’s Real Estate magazine, “A New Generation Rocking Real Estate.” Graphically designed by RISMedia Senior Designer Kelli McKenna, the cover featured Leighton Dees, chairman & CEO of Better Homes and Gardens Real Estate Generations, mid-air in a classic rock-star jump; a Better Homes and Gardens Real Estate yard sign served as his guitar.
To see the cover, click here.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
The unique approach to the issue cover was conceptualized by the Better Homes and Gardens Real Estate marketing team to convey how innovative “next generation” brokers are shaping the current and future state of the industry. The cover story took an in-depth look at how these brokers embody a mindset of innovation and agility, and utilize a variety of modern strategies to succeed in today’s real estate market, including new business models, social media, and flexible, simple technology.
Mckenna worked with photographer Joe Amato with Joe Amato Photography in Bordentown, N.J. to capture Dees in his rock-star jump and then further designed the cover around the rock-and-roll theme. The cover received tremendous response from the publication’s readers, a national audience of real estate and related professionals.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
For more information visit www.bhgrealestate.com.
