RISMEDIA, October 25, 2013–Prudential Select Properties, a provider of residential real estate services to the Greater St. Louis area, has announced the signing of a contract with RealBiz Media Group, a real estate digital media and technology company, in order to obtain a MicroVideo App (MVA) for their agents to use.
Prudential Select will be the first brokerage of Prudential to deploy a content distribution network hosted listing video microsite for every qualifying listing in their local MLS.
“We’re really excited about our partnership with RealBiz Media,” said Max Havens, marketing manager at Prudential Select Properties. “Having unique web pages with video for each agent’s listings will help set our agents apart from the competition.”
The RealBiz Media Group MVA platform that Prudential Select Properties will implement encompasses the next evolution in search engine marketing. Providing fully interactive, free-standing video microsites that optimize search engine optimization (SEO) and video SEO to Prudential Select’s website, the MVA tool fits Prudential Select’s goal of becoming less dependent on purchasing ads through Google.
“We are thrilled to be working with Prudential Select Properties,” said Steve Marques, President and Chief Operating Officer of RealBiz Media Group. “As early adopters, Prudential Select’s application of RealBiz Media Group video puts them at the vanguard of the video revolution in real estate marketing, and they will benefit greatly from our platform. Ultimately, we expect our MVA and video tools to be a key industry product that will be in use on more than 2 million listings by the end of 2013.”
Prudential Select will integrate the MVA platform onto each listing of their website. A prominent video tab on each property’s listing page links visitors to the listing’s MVA, which is both web and mobile optimized. An email is sent to the listing agent containing a link to the MVAs, creating a seamless marketing asset that can be promoted and shared across all online and social platforms with no need for revision.
“We understand the importance of organic search results,” said Gary Lombardo, Chief Operations Officer of Prudential Select Properties. “Fighting for organic search results is a more sustainable strategy than bidding for key words and paying for search engine ads. RealBiz has designed the MVA platform from the ground up incorporating video SEO techniques with traditional SEO best practices, allowing the platform and connected website to be indexed and ranked much higher by search engines.”
“Building a search engine optimized video layer is only half of the equation,” Lombardo continued. “We are all looking for ways to differentiate ourselves from competitor websites, and the best way to do this is to provide unique content. With the help of RealBiz Media Group, we are going to create listing and community video content with the understanding that the value of unique content to search engines will help set us apart and move us up in search results.”
“The MVA platform will show our agents that they can rely on us to provide them with good quality leads for their listings,” said Lombardo.
Formed in 2002, Prudential Select Properties has ten offices in the St. Louis Metropolitan area, representing over 500 agents. They specialize in St. Louis, St. Louis County, St. Charles, Jefferson County, and Lincoln County real estate, and they strive to find their customers the best homes for sale in the Greater St. Louis area.
Prudential Select Properties has also been named as the 18th Largest Female-Owned Business in the Greater St. Louis Region.
Prudential Select Properties has recently opened a new sales office in Clayton, Missouri. Their new location is located in Upper End Properties at 7721 Clayton Road and is headed by manager Gretchen Adams.
Prudential Select ranks as the No. 1 locally-owned real estate firm in St. Louis. They are also ranked as No. 24 in the Prudential Real Estate Services national network, No. 3 in the St. Louis Business Journal Book of Lists of Top Real Estate firms, No. 2 in real estate transactions recorded by the St. Louis Association of Realtors, and are in the top 20 percent of real estate firms nationwide.
Prudential Select Properties also strongly believes in giving back to their local community. Throughout the years, their members have participated in many fundraising activities in St. Louis, including golf tournaments, auctions, trivia nights, and listing programs. They are also very heavily involved in giving back to The Sunshine Kids Foundation and Angels’ Arms.
RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 60,000 real estate agents and brokers.
Through its wholly owned Home Tour Network operation, the company provides a television video on demand network, a growing MVA network, and an existing Virtual Tour network. The company enjoys access to the nation’s largest real estate companies with numerous approved vendors and national contracts, both crucial to its future development programs. When completed, the company is targeting distribution of its digital video network to more than 70 million households and an agent-driven MVA program.
For more information, visit RealBiz Media Group at investorrelations@realbizmedia.com.
For more information, please call Prudential Select Properties at (314) 835-6000 or visit them online at www.DiscoverStL.com.
