Imprev announced this week a new solution for real estate agents who lost the ability to post display ads on Craigslist when the online classified advertising giant changed its site specifications.
Imprev, which provides marketing technologies to franchises and brokerages, developed a new Craigslist display ad format that works with Craigslist’s new requirements.
“Real estate agents were left hanging when Craigslist effectively pulled the plug on display ads,” explained Renwick Congdon, CEO of Imprev. “Agents who use the Imprev platform can once again create engaging, high-quality display ads for Craigslist,” he added.
Congdon notes that the flexibility of the Imprev marketing platform allows his team to quickly create new products as technologies evolve. “Technology change is constant and rapid. Brokerages that adopt flexible solutions avoid product obsolescence, which today can happen on the turn of a dime. The new Imprev platform is exceptionally adaptive.”
Craigslist has been a perennial favorite of many real estate agents. Its traffic is massive: More than 50 billion page views per month, 60 million-plus users in the U.S. and 700 sites in 70 countries. Prior to the change, real estate agents had been generating thousands of ads to market their properties daily to this worldwide base of potential homebuyers and sellers. Internal Imprev data shows Craigslist ads were one of the top six product types agents used to market homes in 2013.
Late last year, Craigslist made changes that eliminated an agent’s ability to create enhanced listings and forced them to revert back to using plain text and fixed photos. The new Craigslist display ad product from Imprev enable agents to once again leverage the reach of Craigslist by displaying property images, custom text, logo, a team or personal photo, as well as their brand identity. A screen shot sample is available at http://www.imprev.com/about/news-center/image-links/index.php. An agent can also use these new designs to create a display ad for self-promotion of the services they offer to homebuyers and sellers.
For more information, visit www.imprev.com.
