The RE/MAX Collection®, part of one of the world’s most productive real estate networks, is celebrating the launch anniversary of its elite luxury resource website, www.theremaxcollection.com, the company has announced. Debuting in May 2013, the standalone site features fine home listings priced two times above the local average in cities throughout the United States.
“Affluent buyers and sellers are accustomed to being represented by real estate professionals who possess an incredibly high level of expertise and a deep knowledge of luxury market trends,” said Anne Miller, Brand Manager, The RE/MAX Collection. “Modern yet elegant, The RE/MAX Collection website gives our associates an additional platform to showcase their well-appointed homes and properties. Since its inception, the site has showcased some of the country’s most beautiful residences.”
The RE/MAX Collection features a distinctive onyx and silver logo and provides specially designed tools for RE/MAX Associates who represent affluent homebuyers and sellers. The marketing program’s exclusive website features nearly 15,000 high-end listings and it experienced an impressive 24.5 percent jump in page views during the first quarter of 2014 when compared to Q4 2013, increasing from 80,443 page views to more than 100,000. Active home listings by RE/MAX Associates on www.remax.com that meet or exceed the two times average prerequisite are automatically listed on theremaxcollection.com.
Additional benefits to real estate agents and sellers listed on theremaxcollection.com include exposure on the websites of The Wall Street Journal and Bank of America Real Estate Center. The elegant RE/MAX Collection site also includes competitor listings via ListHub and a valuable weekly snapshot of the top of the national real estate market via the ILHM National Luxury Market Report, empowering site visitors with the latest industry data and convenient market trends. Exclusively for Canadian properties, a similar site, collection.remax.ca, was launched in October.
RE/MAX Associates can attain the coveted Certified Luxury Home Marketing Specialist (CLHMS) designation through a special relationship between RE/MAX and the Institute for Luxury Home Marketing. The comprehensive CLHMS course provides
Associates training to better serve the affluent buyers and sellers of luxurious homes and tips for maximizing their own successes in the high-end residential market.
For more information about The RE/MAX Collection visit www.theremaxcollection.com.
