There is a new phenomenon emerging around aggressively growing real estate teams. Team leaders who already dominate the surrounding communities once had to make a decision if they wished to expand—either try to squeeze more productivity out of their existing team structure or break loose and start their own offices. There is a new breed of power teams that approaches this differently. Using systems from FiveStreet, the expanding team leader has a new tool—portability.
FiveStreet is a mobile solution that can consolidate leads from hundreds of sources and enable a team leader to route the leads to various members of the team, who can claim the lead by being the first to respond.
This also provides the team leader a view of where leads have been routed and who is talking action. As teams grow, new agents are added to the distribution and typically these sales associates are within the same office in which the leader resides.
It is common that within this office there is a local broker/office manager who all team members work under and with whom the team leader is also associated. But because leads can be routed to the smartphone of anyone on the team, newly recruited team members can also be in an office with a different managing broker three towns away—or across county lines or even in another state. The team leader gets insight as to who is working the lead, and the recruited team member receives a pipeline of leads through FiveStreet on their mobile device once they join the team.
What has made this viable is the ability of these “Super Power Teams” to offer value to agents in communities with which they are not familiar. The proposition is straight forward: “Join my team, and I will supply you with leads.” An example of such a system would be the realtor.com Connection(SM) for Cobrokerage program, which supplies a quantifiable amount of leads by territory, but FiveStreet works with any source of leads.
The new team member hits the ground running with prospects ready to buy or list—and they are provisioned with tools built in to automatically respond quickly (via email and text messages) to a lead inquiry within the first critical 5 minutes, and continue the lead incubation until point of sale.
The team does what it does best—list and sell. The lead distribution and reporting is simple and managed by FiveStreet, and the broker/agent structure in the distant office remains intact. The teams like it because they can grow quickly without burdensome infrastructure and office management headaches and the distant office manager gets a boost in his/her numbers as their sales associate starts closing more leads
To learn more about these systems and the “Super Power Teams” who are having great success with this—you can interact with them live in a webinar October 17th from 10 to 11 a.m. PDT. To register click here.
