Above, top row from left, Athena Peterson and Koby Bishop; bottom row from left, Alisha Collins and Debra Beagle
As housing demand and prices increase, financial obstacles can make homeownership feel out of reach for today’s homebuyers. But as a trusted real estate professional, there are several steps you can advise them on to help them achieve their goals.
In an upcoming session at RISMedia’s 6th Annual Real Estate’s Rocking in the New Year, “Tackling Homeownership Challenges: Strategies for Helping Buyers Get Into Homes,” brokers and agents will share tactics for guiding prospective buyers through the financial considerations of today’s market.
The virtual educational event will take place on Thursday, January 8, 2026, from 11 a.m. to 5 p.m. ET and will be packed with powerful insights, proven strategies and market intelligence from some of the industry’s most respected leaders.
Heading up this session will be:
Debra Beagle, CEO, Managing Broker, Owner, REMAX Advantage
Athena Peterson, Senior Vice President and Regional Manager, Long & Foster
Koby Bishop, Broker Associate/Partner, Bishop Real Estate Team, The Group Real Estate
Alisha Collins, Realtor®, Alisha Collins Real Estate Team- eXp Realty
This year’s overall theme—“Turning the Corner in 2026: How to Make the Most of a Better Market”—will explore how top brokers, executives and agents are taking advantage of the shifting real estate landscape to maximize opportunities in the year ahead. Attendees will gain actionable takeaways to strengthen their business, including strategies for improving your value proposition, maximizing AI, revamping your marketing, forging connections with today’s buyers and sellers, and much more.
See the full schedule here.
Can’t attend live? Your registration includes full access to all session replays, so you can catch every insight on your own schedule.
Don’t miss this opportunity to connect with the industry’s top minds and position yourself for success in 2026.
Thank you to our 2026 event sponsors:
