If you’re sitting on a real estate database with a bunch of “dead” leads you haven’t heard from in years, here’s a simple three-day process you can follow in order to get some of these folks talking to you.
Day 1 – Send This Email
Hi, just curious, are you still thinking about buying a property in Philadelphia?
I’m just cleaning up my database and don’t want to be sending property info to people who might not be interested anymore…
Thanks,
Signature
Day 2 – Send an Awesome Deal
Think about the absolute best property deal you know about in your local market right now. This would be the property you would buy right away if you were liquid and sitting on a stack of cash.
Then send this email:
SUBJECT LINE: “This is an Awesome Propertunity!”
BODY: Hi, real quick just wanted to share this property with you.
LINK
It’s an awesome deal because FILLINTHEBLANKS and I’m sure it won’t be on the market much longer.
If you think you might want to take a look, just hit reply.
– FIRST NAME
– FULL SIGNATURE
Day 3 – Send Another Awesome Deal
Here’s the email to send:
SUBJECT LINE: Another Awesome Deal
BODY: Yesterday I sent you details about PROPERTYADDRESS, which is a really good deal and is still on the market (for now).
Also, this one’s pretty good too… LINK TO ANOTHER PROPERTY
If you have questions about either of these, or want a custom list that fits your criteria feel free to be in touch…
– FIRST NAME
– FULL SIGNATURE
That’s it – a simple three-day sequence. If you go into your CRM and send the first email now, you might be surprised at how many conversations you get into. And by following up for two days with awesome deals, you’ll be reconditioning people to associate your name with real estate. You might even sell one of the properties you send.
Moving forward, just repeat the “Awesome Deal” emails once or twice a week and voila, you’ll get more business from all those Internet leads you thought were dead.
For more information, visit Kunversion.
