Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Ex•cuse noun /ikˈskyo͞os/ A convenient—and often inaccurate—explanation for why something was unsuccessful or did not happen. Generally used to deflect attention away from the real reasons someone or something comes up short. An unproductive misdirection; commonly avoided by the world’s most successful and accomplished businesspeople. Something we all need to stop making. Now. For our…
Ex•cuse noun /ikˈskyo͞os/ 1. A convenient—and often inaccurate—explanation for why something was unsuccessful or did not happen. Generally used to deflect attention away from the real reasons someone or something comes up short. 2. An unproductive misdirection; commonly avoided by the world’s most successful and accomplished businesspeople. 3. Something we all need to stop making.…
One of the best business books I read this past summer was “Trillion Dollar Coach,” about the life and impact of Bill Campbell, a Silicon Valley legend who influenced the careers and businesses of some of the greats—Jobs, Zuckerberg, Bezos, Sandberg, and many others. At multiple world-class companies, Bill was involved in hiring senior-level executives.…
Note: A few weeks ago (at press time), I had an experience I won’t ever forget, and I posted about it on social media. The response from the real estate community has been overwhelming and humbling. It reminded me what type of individuals we have in our space—kind, caring, empathetic and always ready to help.…
Although the vast majority of U.S. home sales involve real estate agents, the notion in the industry that consumers would be fine buying or selling a home without one is not really a new one. After all, the for-sale-by-owner route has been an option forever, and other industries have shifted to a “buy-it-now” mentality that…
Of all the reasons real estate agents succeed or fail, one element seems especially telling: how they see their role. In my experience, agents who approach their career as a business and not a job are better positioned for success. We work in a tough, competitive industry, and the battle for buyers and sellers is…
I always look forward to the annual industry reports that rank the country’s top brokerages by transaction sides and sales volume. This year’s surveys are a good reminder about how many different players—with very different styles—are vying for sales and marketshare these days. With a little digging, other interesting differences emerge as well—especially in per-agent…
Whether it’s a national conference or a local mastermind group, there’s something special about getting together with real estate professionals to share ideas and learn new things. I always leave these events feeling motivated and inspired. In fact, I’m still riding a wave of adrenaline after an amazing RE/MAX R4 Convention last month in Las…
“Accountability” might be the most misunderstood word in real estate. It’s not too surprising. We’re an industry of independent contractor agents and entrepreneurial brokers who chose a career path that doesn’t involve bosses and timecards. Part of what makes this a great profession is having the freedom to run your business like you want to.…
It can seem like a tough time for advertisers today. To effectively promote a business, you need to bust through a lot of noise and clutter, of course, but you must also contend with ad blockers and other commercial-skipping technology. Then there’s another challenge for our industry: being able to actively target people looking to…
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