Dave Karoly

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

The No. 1 goal of a listing appointment is to obtain the listing. As late summer/early fall approaches, it’s a challenging time due to sellers having unrealistic expectations. They’re looking at comparable properties that recently sold, but were listed in the spring or early winter when there was much less inventory. Whether it involves price…