Jessica Lautz

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

It was never the avocado toast and cappuccino. The joke of millennials not buying homes in favor of overpriced coffee is an entrenched myth. It is important to break down what is really going on, what the numbers are and what the measures mean. Looking at the U.S. population by age group (see chart to…

There is good news to be celebrated in the new-home sector. All measures, from new-home sales to housing starts to building permits and housing completions, are up year-over-year. Given the dearth of housing inventory in the existing-home sales sector, this is cause for celebration. Current homeowners are unlikely to ditch their golden handcuffs of low-interest-rate…

Couples who have recently made a home purchase may now be enjoying summer in their new home. Let’s look at their experience in the housing market. Married couples account for the largest share of homebuyers at 61%, while unmarried couples account for 10% of the market. Notably, unmarried couples are a sizable share of the…

Did you know there are currently more households with pets than children? According to the U.S. Census, the share of families with children under the age of 18 living in the home has continued to decline. The share with children in 2022 stands at 40%, down from 48% in 2002. This is likely for two…

Homebuyers who successfully purchased a home last year only viewed a median of eight homes before purchasing. For some buyers who put down multiple contracts and repeatedly lost bidding wars, this may seem like very few, however for others who found limited housing inventory in their area, it may seem like a wide selection. Looking…

The real estate industry is dominated by powerhouse women entrepreneurs. Women are likely to enter real estate not only because of their interest in the field and the flexibility the industry provides, but also because of their strong desire to help families and work with people. The pandemic has been difficult on women’s careers. In…