Jim Knowlton

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

As director of coaching for Workman Success Systems, I am often asked about best practices for video and social media. However, this topic is more complex than that and deserves a heavier answer. I am going to attempt to discuss this topic and incorporate a favorite eBook of mine, “Becoming a Master of Virtual Real…

As director of coaching for Workman Success Systems, I am often asked about best practices for video and social media. However, this topic is more complex than that and deserves a heavier answer. I am going to attempt to discuss this topic and incorporate a favorite eBook of mine, “Becoming a Master of Virtual Real…

Establishing your company’s core values can be one of the more difficult tasks as you grow and establish your business. How can you decide which core value is the most important? What is their greatest use, other than a plaque on the wall? Let’s start by defining exactly what a core value is. Core values…

What is operational excellence? Operational excellence is having a process and system for all areas of your business, which, when followed, gives you a known outcome or customer experience. Understanding this definition can give us clarity into where our most effective improvements will take place. To improve your operational excellence, start with an evaluation process…

Most of us come to our real estate business with habits and processes from other industries and many people transfer these old habits to their new business in a very entrepreneurial way. Entrepreneurs tend to give the same value to all tasks and then work to complete things or “cross them off the list.” However,…

What’s the difference between owning a real estate business and having a job in real estate? In my experience as director of Coaching for Workman Success Systems, the difference lies between actually knowing your numbers (i.e., having clarity) and simply hoping you do the same or more than last year. I talk to hundreds of…

One of the biggest challenges in real estate coaching is getting client engagement. When agents struggle, their first request is for a tougher coach with a higher level of accountability; however, no coach, no matter how strong, can make anyone do anything they don’t want to do. To help inspire clients to push harder, we…

Leverage (hiring) in real estate manifests itself in one of two ways: pain or process. Let’s start with pain first. The most successful agents or team leaders get to a place in their business where they recognize that the highest and best use of their time is in listing properties. Hopefully, they’ve already seen the…

For a ship with no destination, no winds are favorable. This is true not only in maritime rules, but in elevating your business growth, as well. You must first define growth (where am I going and how will I get there?) before you can even begin to have clear benchmarks to evaluate your success. The…

There are few business opportunities that have a lower cost of entry and a higher income potential than real estate sales. Why then are so many agents and brokers living closing to closing? The problem lies in understanding what we make (our gross income) and what we keep (our net income), and how to allocate…