Lyle Solomon

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Building a loyal customer base can help a real estate agent’s success. In any successful real estate company, the top 20% of its most loyal customers account for 80% of total revenue. However, only a few real estate brokers attempt to establish real estate customer loyalty, which boosts their chances of success. A B2B customer…