Building a loyal customer base can help a real estate agent’s success. In any successful real estate company, the top 20% of its most loyal customers account for 80% of total revenue. However, only a few real estate brokers attempt to establish real estate customer loyalty, which boosts their chances of success.
A B2B customer loyalty program is how a company acquires, engages, and retains a customer. It is critical for B2B enterprises to invest in a client loyalty program. It enables them to form long-term relationships with their clients while also providing additional chances and perks. A business-to-business consumer or client who is pleased with the experience of your product or your brand would most likely purchase it again, assisting the company to enhance their value, loyalty, and utilization of their loyalty program while maintaining market share.
Knowing how to develop relationships with these consumers fosters the kind of trust that every homeowner is seeking to purchase or sell a home. Communication and interaction are the keys to creating customer loyalty in real estate. This is true regardless of the field you work in, but it is especially true for people in the real estate industry. Building a solid and loyal customer base does not happen overnight—it takes time and work. Here are some tips:
- Be receptive
Buying or selling a home can be challenging. It may be very stressful, especially if the parties buying or selling are unfamiliar with the area. As a real estate professional, you must be their go-to person.
You must instill trust in them and tell them that you will be present throughout the procedure. Respond to all emails, phone calls, and text messages as soon as possible. Inform your clients of your availability and be available during such hours. Setting the expectation that you would be consistent and responsive motivates people to do business with you again and even refer your services to family members, friends, and coworkers who know you are trustworthy.
- Make working with you memorable
What do you do to distinguish yourself from the competition in the real estate industry? Is it your exceptional customer service, your unique personality, or your ability to connect on a personal level with your clients? Whatever distinguishes you, lean into it and use it to provide a remarkable experience. Creating tailor-made experiences for your clients might also help you stand out. A real estate agent who can anticipate and meet the demands of their clients, offering a tailored experience, is at the top of their game. They’ll return if you can stay one step ahead of the game and present them with a top-notch experience. Finally, include anything that will make the process easier and more fun.
Share homes you know will excite their interest if you want to become their go-to agent. Include some extras, such as a professional house cleaning after closing or free house staging if they are selling.
- Communicate as frequently as possible
The selling of a house takes longer than the sale of a car. There will not be new advancements every day, but it does not mean you should stop communicating with your clientele. You could be doing a lot of work behind the scenes, but they won’t know unless you speak it to them in their language. Great relationships are built on regular communication, and your clients deserve to know you’re there whenever they need to talk about something.
- Give your customers resources
Giving your clients resources indicates your value as a real estate agent. Maintaining a helpful blog is one of the simplest methods of providing materials to your clients. Publish articles regarding the real estate sector, housing market trends, and helpful hints you’ve learned. Another advantage of having a blog is that it can help you enhance your exposure in search engines, attracting new clients looking for the ideal real estate agent.
- Being proactive and anticipating demands
In today’s competitive business world, it’s critical to keep ahead of the game and improve your company loyalty program strategy to respond quickly to b2b (business to business) customers’ needs. With b2b customers sometimes accessing your website through multiple methods, you must be organized. Data can save your life in this situation because it pulls consumers together by keeping everything in one folder.
- Send appreciation notes
Everyone values a heartfelt thank you. It’s a nice personal touch that doesn’t take long. After you conclude a sale:
- Take the time to write a handwritten note thanking your client for their business.
- Reiterate how grateful you are that they chose you as their real estate agent.
- Congratulate them on their new purchase and provide a modest gift if possible.
- Consider a gift card to a local institution so they may buy something little for their new home, such as a beautiful bottle of wine.
- Maintain responsiveness
In real estate, phone calls and emails are the norms.
How you respond to your clients’ requirements accounts for a significant portion of your reputation. Happy customers will suggest you to their friends and family, so regularly keep in touch with them. Returning phone calls and emails is a simple demonstration of trust and dependability. You do not need to be available 24 hours a day, seven days a week, but set limits for when you will be available and when you will answer letters, so your clients know when to anticipate a response. Knowing you’re reachable is reassuring for anyone purchasing or selling a home. It can be a scary procedure and having someone on their side from the start can be the difference between them selecting you and another agent.
Real estate is a very competitive profession, and one of the most significant ways to stay competitive is to prioritize customer service. It is not enough to complete the task; you must also display genuine concern and attentiveness to the clients who rely on you to sell what is likely to be their most valuable asset.
Lyle Solomon has extensive legal experience as well as in-depth knowledge and experience in consumer finance and writing. He has been a member of the California State Bar since 2003. He graduated from the University of the Pacific’s McGeorge School of Law in Sacramento, California, in 1998, and currently works for the Oak View Law Group in California as a Principal Attorney.