Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Nobody has time to chase leads that don’t convert, so everyone wants to know which lead generation and conversion practices work, which don’t, and where they should spend money on marketing. Stats reveal where you should be focusing your team’s lead gen efforts, and it’s clear that your marketing should focus on your own spheres…
If your team hasn’t started already, now is the time to plan for 2022. It’s easy to become overwhelmed at the thought of business planning and never get around to it. To simplify the process, you’re going to establish the “why,” “what” and “how” behind business planning. Identifying the main reason why you and your…
When I coach and talk to agents around the country about growing a real estate team to give them more stability, security and balance, the most common response I hear is, “I don’t want to manage people.” What if we looked at it differently? What if we looked at it like parenting? As parents, our…
There are no emergencies in real estate. There, I said it. Being married to a physician, I realize that although real estate has timelines and sometimes stressed-out people, there are no real life-or-death emergencies. So why do we think we need to be available 24/7 like a doctor saving lives in an emergency room? We…
There are no emergencies in real estate. There, I said it. Being married to a physician, I realize that although real estate has timelines and sometimes stressed-out people, there are no real life-or-death emergencies. So why do we think we need to be available 24/7 like a doctor saving lives in an emergency room? We…
One of the biggest challenges in growing a team is getting your team members to a high level of production. It reminds me of two of my favorite quotes: “Repetition is the mother of all learning” and “Accountability is a gift.” These have helped me grow personally and help me do a better job of…
On a basic level, wealth-building starts with nothing more than spending less than you make. The problem is that most of us do the opposite. I’ve been fortunate enough to have done a few things right, and I’ve gone from having $200 in my pocket many years ago to currently having a net worth of…
One of the most rewarding endeavors in life is continual learning. A lifetime of growth and momentum impacts not only you, but also the people on your team and the world around you. The challenge is, most of us don’t know how to create the time, the structure and the motivation to accomplish this. Prioritization…
The first thing I thought about when I sat down to write this article is how much money I’ve wasted on marketing over the years. Hopefully after you read this, I can save you from doing the same. I’ve found that I get a much better return on my investment from all my marketing if…
The first thing I thought about when I sat down to write this article is how much money I’ve wasted on marketing over the years. Hopefully after you read this, I can save you from doing the same. I’ve found that I get a much better return on my investment from all my marketing if…
More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis. Read more.
