Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
The real estate brokerage model has its roots in the late 19th and early 20th centuries. Unfortunately, some brokerages are still stuck in the “good old days,” with systems, processes and marketing that haven’t changed much over the decades. If you want to be more effective in earning clients, recruiting agents and growing profits, it’s…
Whether you’re keeping your real estate testimonials on LinkedIn or your personal website, or are more old-school and have them filed away in letters, cards and emails for a rainy day, these best practices will help you maximize and leverage their potential. Here are five ways to get more out of your real estate testimonials:…
Attaining success isn’t simply a matter of luck. It’s often a matter of taking the time to learn real estate, applying your knowledge and sticking with it. Some of the most successful real estate agents in the U.S. and Canada receive training at our sister school, The Institute for Luxury Home Marketing, and we’re here…
Real estate business plans may cover your business entirely, or they focus on a specific service. They can outline an income goal or be used as a monthly work plan that evolves. Regardless of how you use them, the importance of a real estate business plan is simple: strategies on paper lead to ideas becoming…
You hear the word “branding” thrown around a lot in business circles, so much so that its meaning has almost become diluted. That can minimize the importance of true branding for many people when they create their marketing strategy—but branding your brokerage is crucial to building a business that will withstand changes in the market.…
In December 2020, Real Estate Express teamed up with RISMedia to reach out to thousands of licensed real estate professionals in the third annual State of the Real Estate Profession survey. In this survey, real estate agents and brokers across the United States were asked questions about how much money they earn and what factors…
Everyone can use a bit of motivation from time to time, including real estate agents. Here’s a list of the top five TED talks you should show your team to take your real estate practice to the next level. “Never Split The Difference” by Chris Voss Negotiation is an essential part of an agent’s job.…
In December 2020, Real Estate Express teamed up with RISMedia to reach out to thousands of licensed real estate professionals in the third annual State of the Real Estate Profession survey. In this survey, real estate agents and brokers across the United States were asked questions about how much money they earn and what factors…
Whether you’re keeping your real estate testimonials on LinkedIn or your personal website, or are more old-school and have them filed away in letters, cards and emails for a rainy day, these best practices will help you maximize and leverage their potential. Here’s how: Make testimonials part of your email marketing strategy. When you send…
You are in the people business and now, more than ever, people crave authenticity. Realness is what bolsters clients’ trust in you and makes them hire you. Fakeness often sends them running. When it comes to personal branding, your goal is not to create an image; it’s about building a brand that represents the real…
Assist buyers and sellers with distressed properties and understand the impact of events and trends in the industry by earning your Short Sales and Foreclosures (SFR) certification. Get certified.
