Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Last month, the National Association of REALTORS® announced a settlement that would resolve nationwide litigation over claims from home sellers related to broker commissions. The $418 million settlement, and the practice changes it will usher in, have led some to speculate that real estate agents are at risk of becoming obsolete. As someone who has…
In metropolitan areas across the country, AAPI (Asian American Pacific Islander) people continue to leave behind traditional markets in favor of more affordable ones throughout the nation. AREAA has been tracking this migration for several years and the New York Times also recently shared that AAPI people are mainly making these decisions because of their…
More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis. Read more.
