Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
We recently surveyed licensed real estate professionals and asked them what’s working best in their business, and what’s working least. We analyzed the data from over 1,000 responses and found that for agents with less than three years of experience, social media is driving much of their business, but they’re struggling with lead generation. Inversely,…
As a real estate agent in Eureka, Mo., Josh Kahn, of The Josh Kahn & Katie Busk Team, took a creative approach to growing his business. He had been to training seminars where different social media strategies were taught, but noticed everyone around him was simply pushing their business and not looking for a chance…
January is Human Trafficking Awareness Month, giving us an opportunity to highlight how real estate professionals can help save a life. Humans are trafficked in and out of private homes for labor and sex every day. It’s an injustice that can be difficult to notice. Much of this activity can carry on undetected in seemingly…
It’s no secret that the millennial generation of homebuyers, especially first-time homebuyers, is facing big financial roadblocks compared to previous generations. As an agent, one of the key characteristics of millennials you need to understand is they have unfavorable debt-to-income ratios. Many of them also have bad credit scores. This can affect interest rates they…
At the beginning of any new year, our ideas for growth are often endless, and our energy is limitless. The problem comes a few months into the year as we veer off track, we get busy, we start to tighten our budget, or we simply forget to invest in ourselves. Continuous learning is what gives…
At some point in your real estate career, you’re going to need the ability to write inspiring real estate listing descriptions to sell properties fast. Sometimes, properties can practically sell themselves as long as they are priced right and promoted correctly, and the property listing description plainly conveys why it is the bargain of a…
Everyone makes mistakes—even the most seasoned real estate professionals. Perhaps what sets the great listing agents apart from the not-so-great ones is that that they learned from their mistakes early on. Will you make home-selling mistakes? Absolutely—but you will also learn valuable lessons that will make you a better, stronger real estate professional. Here are…
As real estate professionals, we often try to predict what will happen next. What are the threats to our business? Where will I drum up new leads? What do I need to do next? With 2019 on our doorstep, I thought I’d share the crucial skills our seasoned instructors recommend you capitalize on, or at…
Selling a house around the holidays can be a difficult task for your clients. There’s a traditional assumption that this is when the market slows down. Despite that, many real estate agents earn more by capitalizing on less inventory to drive demand for buyers who truly are looking to move before the new year. Don’t…
What are the highest earning real estate agents doing right? The 2018 Real Estate Agent Income Guide by Real Estate Express surveyed top real estate agents to reveal that the highest performers have four key habits in common. Want to excel in your real estate career and earn more? Try implementing these habits into your…
Join top leaders in the real estate industry and learn to lead with confidence, expand your business and gain a competitive edge at Leadership Conference, Sept. 26-27 in Phoenix. Register now.
