Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Times are changing, there is no denying it. The record-breaking markets we have seen over the last several years are changing, and we knew it would happen, but now what? Brokers and team leaders are finding themselves in new territory, and the questions are coming a mile a minute. What’s going to happen? What should…
As a team leader and coach with Workman Success Systems, one of the recurring challenges I hear from agents is that the market is being inundated with new agents. Listing inventory is already lean, and every prospect seems to already “know” an agent. This is not a new phenomenon, however, and competing with other agents…
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