Pre-Listing Home Inspections are a Win-Win
You put a great deal of time, money and energy into marketing your listings, and of course you need to...
Agents
Where Does Your Ethical and Moral Compass Lead You?
Agents and brokers: Have you reflected on how your business is performing when it comes to ethical conduct?
Ok, Boomer: Generational Trends in the Real Estate Industry
The real estate industry itself is changing like never before. Real estate teams are seeing that they need to adapt...
A Socially Distant Open House With Spacio
The real estate industry has done a superb job adjusting what used to be normal operations to safer, socially distanced...
Ways Agents Can Give Back This Holiday Season
The holidays are the perfect time of year to nurture existing client relationships and engage in community outreach. We consulted...
Emergence of the Modern Agent: Do You Have What It Takes?
Over and over again, across every industry, consumers say that more than anything else, they want to work with sales...
Finding the Diamonds in Your Client Database
Your real estate database is full of diamonds—valuable connections that can lead to high-quality referrals. These contacts are right under...
5 Last-Minute Gifts for Real Estate Agents
The holidays are here and in full swing. You may be looking for a last-minute gift for the real estate...
4 Ways to Capitalize on Testimonials
Client testimonials can be highly effective marketing endorsements. In a service-oriented field like real estate, testimonials give people an important...
Why Use Metaphors and Analogies When Talking With Clients?
When I teach real estate agents how to conduct listing appointments, we always cover topics like handling objections and negotiating...
3 Ways to Boost Engagement With Selfie-Style Content
In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s most effective social media content is simple, scrappy and all you need is your phone. Read more.
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