Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
It’s not a secret that competition in the luxury real estate market is fierce. Today’s affluent buyers are inundated with marketing materials from luxury real estate professionals — and being able to connect with your audience is more important than ever before when it comes to differentiating yourself from the competition. And, as we discuss…
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. Where is the luxury real estate market headed,…
The Institute’s monthly luxury market reports provide an overview of the data and trends in the luxury market across North America. Luxury real estate professionals can gain insightful analysis of sales prices, volumes, number of sales, sales-price-to-list ratios, days on the market, and price-per-square-foot properties in selected markets of the United States and Canada. It…
Throughout 2022, the luxury home market has grown substantially. In fact, as of August 2022, luxury home sales have grown by about 35% each quarter. These trends are only expected to continue into 2023 and beyond—meaning the market will be a lucrative one for many luxury real estate professionals. At the same time, such growth…
The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the world of real estate marketing is constantly evolving, and staying on top of trends is crucial to your success. And if you’re like most real estate professionals, you’ve already got enough on your plate; staying…
Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new people might be easy but cultivating an authentic connection is the hard part. In the latest episode of our Estate of Mind podcast, Patrick Ryan…
There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many parts of the country remains abnormally low, with multiple offers at or above listing prices throughout the country, even in the luxury market. The situation has created a…
Even in this digital age, print marketing is still an important tool to market your luxury real estate properties and business. High-quality postcards should be a part of your real estate business plan. While they work best when paired with email, social media and other marketing efforts, real estate postcards can expand your reach and…
Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up to $36 for every dollar spent. When it comes to real estate email marketing tools, newsletters are among the best ways to nurture relationships by…
Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools to qualify prospective buyers by separating passive “lookers” from serious prospects to provide a more targeted marketing approach that (hopefully) results in partnering with more…
Before presenting buyer agency documents spelling out agreement terms to a potential client, understand what they want via a detailed conversation. Read more.
