Ready for Your Close-up? 6 Easy Video Techniques You Can Do Right from Your Smartphone
Video. We all know that it is a powerful tool when it comes to marketing yourself in real estate. But...
Best Practices
How to Become a Real Estate Agent
If you’re reading this, you’re probably thinking about becoming a real estate agent. Or you already are one and have...
12 Tips for Creating and Nurturing Efficient Small Teams
Looking to grow your business? Blow up your bureaucracy and replace it with teams of 8 to 12 people. This...
Can Cyber Insurance Pay Off for Your Business?
Cyber insurance shouldn't be foreign to small business owners, and it can potentially keep your homefront secure. More and more,...
Brand Power
Let’s begin where it all starts for us at Berkshire Hathaway HomeServices—the brand. In an increasingly competitive business world, we...
NAR’s REach® Technology Accelerator Selects Class of 2014
NAR PULSE—NAR and Second Century Ventures have recently announced the new REach® Class of 2014. Joining the class are Back...
Real Estate Agents Need to Be Sure Clients Avoid Costly Missteps
Real estate agents are about to enter the busy season, with temperatures warming across the country and buyers flocking to...
Tempted to Buy Social Media Followers? Why Less Is More
If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!” “Look more legit –...
4 New and Novel Approaches to Guerilla Marketing
With the continuing evolution of media consumption, it has become increasingly challenging for an advertiser to both capture and hold...
Real Estate Marketing Strategies: Why Do Some Real Estate Agents Do Well in Today’s Economy?
Why do some agents flourish while others do not? Is that a question you’ve ever asked yourself? There is a...
How to Build a ‘B-Roll Bank’ for Effortless Content
The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.
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