Tom Ferry on Mindset, Model and Marketing
The three most powerful words in real estate are "mindset, model, and marketing," said Tom Ferry, author of "Mindset, Model...
Marketing
Boomerang Buyers Should Be a Focus for Real Estate Professionals in 2018
As many as 10 million Americans were forced into foreclosure when the housing bubble burst. Now, 1.5 million Americans, or...
Confidence in Housing Soars at Start of Year
Confidence in housing is breaking new records, soaring in January in the Fannie Mae Home Purchase Sentiment Index® (HPSI). The...
Buyers Caught in Deadlock: NAR
Buying a home is a mark of the American Dream—but even though the desire exists, realizing it is a struggle,...
Affordable Housing and HELOC Deductibility Under New Tax Laws
The new tax bill passed by Congress in December 2017, celebrated as the Trump Administration's first major legislative victory, will...
Facebook Files Patent: Homeowner Data Could Reveal Socioeconomic Status
Have you scrolled by an ad on Facebook for new real estate signs—just a few hours after you searched for...
Aging Down: The Face of Luxury Shifts
Buyers aged 25-49 are considerably shaping the upper-end market, according to recently released research by Luxury Portfolio International®. Seventy-eight percent...
Is Your Brokerage Millennial-Social or Anti-Social?
It seems that with each passing week, another report, study or survey is published pointing to the impact social media...
10-Year High Profits for Sellers
Homeowners are profiting when selling—and their average earnings haven't been this high since 2007. At the close of 2017, the...
Facebook Goes Local, More Opportunities for Agent Marketing
Social media is constantly changing, adapting to new platforms and the way people use them. Facebook has made strides in...
4 Tips for Adapting to Generational Shifts in the Housing Market
With fewer affordable single-family homes available, more buyers are looking for homes that can accommodate multiple generations. Read more.
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