Understanding the Role of Title Insurance in the Home Buying Process
With more than five million homes sold annually in the United States, purchasing a home remains at the center of...
Marketing
Let’s Talk about Recruiting
Recently, on a run through my brother's neighborhood in Brooklyn, I came across something that really jumped out at me....
Better Homes and Gardens Real Estate Hosts Gen Z Advisory Board to Advance Groundbreaking Research in Future Generation of Homebuyers
Continuing its groundbreaking industry research on the home-buying expectations of “Generation Z”—the current cohort of 21 million U.S. teens born...
Americans’ Outlook on the Home Selling Market Cools Slightly
Consumer attitudes toward the home selling environment stumbled last month despite positive home price change expectations, according to results from...
Four Ways to Turn Facebook Followers into Clients
In 2015, Facebook passed 1.49 billion monthly active users, 874 million mobile users, and 728 million daily users. Combine those staggering...
Digital Marketing: What’s My Spend?
Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is...
Homebuying: Beware of Foundation Problems
When buying a new home, chances are you spend a lot of time inspecting various aspects of the property. Before...
Homes.com Kids Playhouse Video Series: Where Buying or Selling a Home Is ‘Childs Play’
The real estate market can be a complicated and stressful proposition for grown-ups. But as far as kids are concerned,...
RE/MAX Found Most Influential on Social Media
Among real estate firms with substantial operations in Colorado, RE/MAX has the greatest social media influence. That’s according to the...
How to ‘Click’ with Clients for Better Results
“I have boiled the real estate industry down to three words: We need to be seen, found and trusted.” This...
3 Ways to Boost Engagement With Selfie-Style Content
In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s most effective social media content is simple, scrappy and all you need is your phone. Read more.
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