Marketing

Whether looking for a place to retire, searching for vacation homes, or daydreaming about living “somewhere sunny and 75,” Americans...

Ever wonder what it would be like to live the life of a Manhattan mogul or city-dwelling celeb? Well, guests...

Real estate, like many other industries, is founded on an age-old principle—buy low, sell high. Home sellers want to price...

It has taken some time, but the housing market is finally turning around. Rising sales mean that sellers need an...

I don’t know about you, but vanity doesn’t have a very good connotation to me. Here are some synonyms I...

1. Price competition One of the most difficult listing challenges is competing against a lower fee. Businesses are free to compete...

Last week, we covered the importance of “triggers and tickles” and promised further search enlightenment through “cat-lady” insights. Before I...

If you think LinkedIn is just a resume board, it’s time to change that misconception. Successful real estate agents are...

A growing number of ultra-high net worth (UHNW) individuals view homes as 'opportunity gateways', driving buying decisions that are based...

In today’s tech-savvy society, having an online presence is vital to business success. But trying to create an effective social...