Marketing

In real estate, agents focus on stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful...

Having a website is a great start as a professional platform to gain contacts, but you’ll soon find that it...

Today's Ask the Expert column features John Wendorff, The Personal Marketing Company’s chief encouragement officer. Q: When it comes to...

Jeff Bezos, the CEO of Amazon, famously said, “Your brand is what people say about you after you leave the...

The Hispanic population has become a catalyst for the U.S. housing market, and new data released recently by Better Homes...

Apartmentlist.com recently delivered an ambitious study on millennials and their intentions about buying homes. The site's inaugural Apartment List Renter...

For real estate professionals across the board, successfully converting online leads into clients can be a challenging proposition, considering the...

Business owners need to be able to sell their news to the media and the public if they want coverage....

Whether looking for a place to retire, searching for vacation homes, or daydreaming about living “somewhere sunny and 75,” Americans...

Ever wonder what it would be like to live the life of a Manhattan mogul or city-dwelling celeb? Well, guests...