Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
To the public, unfortunately, most real estate agents appear pretty much the same. That means most agents turn to new approaches in an effort to set themselves apart from the crowd of more than 1 million other agents. The tried-and-true methods, such as door-knocking, geographical farming, holding open houses and referrals from past clients continue…
It’s already the first quarter of 2023, and if you’re like many agents, you vowed to make this year different…until: Interest rates rose Bad weather impacted your plans You just plain lost your way It’s easy to derail. That slick, strategic business plan and all those good intentions you made back in October can fall…
Today’s big buzz is all about the “new” real estate market. Interest rates hit a 20-year high, inventory remains scarce, but buyers still need to buy and sellers need to sell. The rhythm of real estate continues, despite the kinks in the system that create challenges for many professionals. Change is the opportunity to discover…
Do open houses still work? The COVID pandemic forced buyers to view properties via virtual tours or attend “live” open houses on Zoom. Now, open houses seem passe to many. While it makes sense for buyers to preview a property online before investing the time to see it in person, many agents are missing out…
How are you measuring up on the goals you set earlier this year? Did you hit your target, or are you not where you wanted to end up now that the fourth quarter has arrived? There may be many reasons for falling short on your goals. A common mistake agents make is planning all their…
Have you had enough of the same old business tactics? Christy Buck of Infinity Real Estate recently took prospecting to a new level when she went to a dealership to buy a new car. During the final negotiations, the finance manager, the general manager and her sales associate were asking: Are you ready to wrap…
“One is the loneliest number you’ll ever do.” This opening lyric to the ‘60s pop rock song “One,” written by Harry Nilsson and recorded by Three Dog Night, applies to real estate team dynamics in so many ways. A 2022 study done for Workman Success Systems by CGK* revealed that 85% of agents believe that…
“I hate making cold calls!” As a master coach, clients constantly tell me they’re not comfortable with phone prospecting. Yet, prospecting is the key to profit in real estate. Why the pushback? Excuses range from, “I don’t want to sound salesy” to “Scripts don’t sound like me,” but the real reason is that most agents…
Are you feeling the effects of “summer-itis?” Longer days, warm temperatures, lots of sunshine, the kids being out of school, summer concerts and holidays all make it hard to focus on work. Although summer presents challenges with clients attending weddings or going on vacation, it’s a great time to jump ahead of the competition while…
When there’s low inventory, the consequences affect the entire marketplace. It disrupts buyer and seller confidence, and creates quite the challenge when helping clients find housing. But what if you could list more inventory right now? When a roadblock like this appears, it’s time to get creative. When interviewing top-producing agents recently, profitable and productive…
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