Know Your Brand and Protect It
(MCT)—You are a brand. Just like Coke or Nike or Starbucks. People think of you in a certain way. It’s...
Teams
Your Best Marketing Tool Is Still the Most Basic One
New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns...
Women in Business: 3 Ways to Set Yourself Apart from the Competition
A record number of women are Fortune 500 CEOs. Women are launching businesses at 1.5 times the national average. There...
How to Handle an Angry Client
(MCT)—Something has gone wrong with one of your clients. One of your employees has made a mistake or maybe you...
Branding Consistency: Color Is Key
In the real estate business, color is key when creating customer communications across all platforms. Consistent color branding imparts a...
Be an MVP by Registering for SRES® Designation by March 31st
NAR PULSE—Register between March 16-31 for NAR’s Seniors Real Estate Specialist® Designation Online Course through REALTOR® University School of Professional...
Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2
In Part 1 of “Winning Listings and Converting Buyers” we discussed some keys to generate qualified leads by integrating your...
The Right Mindset, the Right Results
“There is always a choice in how you look at real estate: You can grouch about how hard the business...
Real Estate Marketing Strategies: From Procrastination to Productivity
If you are currently suffering from procrastination, let’s explore why and what you can do about it. You don't love...
Laying the Groundwork for Successful REO Transactions
The real estate market has turned the corner. Am I being overly optimistic? I don’t think so. The signs and...
6 Key Numbers Buyers Must Examine Before Committing
“The rate should never be treated as a yes-or-no answer,” says Nick Nastos, founder of Chicago’s Property Shop. “I would be more concerned about a buyer closing with no emergency fund than one accepting a slightly higher rate with a manageable payment and cash still in the... Read more.
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