The Secret to Social Media Success Starts with You
“Be yourself.” Easier said than done, for many of us. With personal and professional lines so often blurred in real...
Technology
Rolling Out New Technology? Start with ‘Why’
Few brokers have bested the challenge of motivating agents to adopt technology—and with a revolving door of new tools, overcoming...
Four Content Strategies to Boost Your Social Rankings
We all know that social media is a great way to communicate with potential clients. A recent study shows that...
Share This, Not That: How to Post Successfully on Social Media
You’ve been hearing it for a while now: you should be on social media. You should be marketing yourself on social media....
Are You Cybersecure? New Smart Home Security and Privacy Checklist
In support of National Cybersecurity Awareness Month, the Online Trust Alliance (OTA) and the National Association of REALTORS® (NAR) have...
Spotlight: Making Life Easier—and Business Better—for Agents
As director of career development for one of the largest real estate firms in the Northeast, Gail Sweetman has a...
Online Visibility Boosting Tips You Can Implement Today
With constant access to technology, consumers now turn to the Internet for most of their real estate needs. In fact,...
The IMLS: Going Global in a Shrinking World
For Dan Forsman, president and CEO of Berkshire Hathaway HomeServices Georgia Properties, it’s the new wave in real estate—a means...
The New Technology: What’s Hot, What’s Not, and What’s Worth the Spend?
Editor's note: The Power Broker Roundtable is brought to you by the National Association of REALTORS®. Watch for this column...
The Right Messaging Plus the Right Technology Equals More Business
In the following interview, John Brauer, the Managing Broker of Windermere Real Estate in Missoula, Mont., offers insight on recruiting,...
3 Things to Consider Before Building a Social Media Content Calendar
Having a content calendar can take a seemingly simple goal of posting “X” times a week and give you a clear action plan to stick to. But before you dive in, here are a few important things to keep in mind before drafting a calendar. Read more.
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