RISMedia’s CEO & Leadership Exchange 2023

Registration Now Open for RISMedia's 2023 CEO & Leadership Exchange

Sept. 5 -7, 2023 | Mayflower HoteL | WASHINGTON, D.C.

Join the industry’s most powerful leaders for this renowned educational and networking event on Sept. 5 – 7, 2023 at the Mayflower Hotel in Washington, D.C.

With more than 25 presentations and panel discussions featuring over 120 industry leaders sharing their perspectives and insights on how to stay competitive and profitable, RISMedia’s 35th Annual CEO & Leadership Exchange is a can’t-miss event for residential real estate.

In conjunction with the 2023 CEO & Leadership Exchange, RISMedia will celebrate and honor its 2023 Real Estate Newsmakers and Hall of Fame inductees during the Newsmakers Reception & Dinner on Sept. 6, 2023.

2023 Early Bird Ticket includes all pre-event and general sessions, networking receptions (2), breakfast (2), lunch (2) and Newsmakers Dinner.


Criteria to attend the 2023 CEO & Leadership Exchange: 

  • Brokerage owners and operating executives, including senior franchise and network executives
  • Influential agent team leaders and elite agents
  • Senior executives from all major real estate franchise brands
  • Executives from the industry’s leading trade associations and MLSs

2022 Schedule of Events

Tuesday, September 6

12:00 p.m. – 1:15 p.m.
VIP Luncheon (VIP Ticket Holders)
Sponsored by Bank of America 

  • Bank of America Leadership Strategies

    Co-Presented by
    AJ Barkley, Head of Neighborhood and Community Lending, Bank of America
    Shim Sameer, Head of Preferred Lending, Bank of America

VIP Pre-Event Meetings (VIP Ticket Holders)

  • The Policy Debate: Creating the Right Path Forward
    Developing and advancing proper policy is critical to ensuring the tenets and sustainability of the MLS. In this panel discussion, MLS executives and brokerage leaders discuss the policies that will lead to greater transparency for consumers and more efficiency for subscribers.
    – Jon Coile, VP – MLS & Industry Relations, HomeServices of America, Inc.
    – Dontae Carroll, Regional Vice President, Compass
    – Art Carter, CEO, California Regional MLS (CRMLS)
    – Dawn Pfaff, Founder & President, My State MLS and State Listings, Inc.
  • M&A Strategies Part 1: Getting to Yes
    In Part 1 of our special focus on brokerage growth strategies, M&A strategist George Slusser discusses the key components of preparing for a successful acquisition, from determining what a company is worth and what you should pay to bridging concerns about agent retention and company culture.
    George Slusser, Partner, WAV Group Consulting
    – Pat Riley, President & CEO, Allen Tate REALTORS®
    – Peter Luft, Vice President, Franchise Sales, RE/MAX LLC
  • The MLS of the Future: How to Shape the Next Chapter
    From data sharing and consolidation to interoperability and technology, this panel discusses what the future state of the MLS landscape might look like and how the real estate community can contribute and prepare.
    – Sam DeBord, CEO, Real Estate Standards Organization (RESO)
    – Brian Donnellan, President & CEO, Bright MLS
    – Joan Docktor, President, Berkshire Hathaway HomeServices Fox & Roach REALTORS®
    – Gayle Weiswasser, SVP of Communications and Business Development, Homesnap
    – Charlie Oppler, Broker/Owner, Prominent Properties Sotheby’s International Realty
  • M&A Strategies Part 2: After the Acquisition, Now What?
    Part 2 of our brokerage growth session covers strategies for maximizing success after the deal is done. From integrating systems and fostering tech adoption to merging cultures and brands, M&A strategist George Slusser and panel discuss the critical steps to take post-acquisition/merger.
    – George Slusser, Partner, WAV Group Consulting
    – Larry Rideout, Chairman & Founder, Gibson Sotheby’s International Realty
    – Dean deTonnancourt, President & CEO, HomeSmart Professionals Real Estate
    – Tom Schoeller, Senior Vice President, Franchising, Mergers, and Acquisitions, Howard Hanna Real Estate Services

3:00 p.m. – 5:30 p.m.
General Session
Grand Ballroom

    • Keynote Presentation: The Global State of Real Estate
      As world events continue to disrupt life and business, the real estate industry both at home and abroad must confront ongoing uncertainty and unpredictability. Leading Real Estate Companies of the World® President & CEO Paul Boomsma kicks off the CEO & Leadership Exchange with a look at the biggest influences impacting the global real estate market in the months ahead, underscoring both the challenges and opportunities for real estate leaders.
      – Paul Boomsma, President & CEO, Leading Real Estate Companies of the World®
    • Economic Address: How Inventory, Affordability and Inflation are Impacting the Market
      NAR Chief Economist Dr. Lawrence Yun, breaks down the biggest economic issues affecting the real estate market as we close out 2022 and prepare for 2023. From rising rates to affordability woes, Dr. Yun separates fact from fiction so brokers and executives can accurately plan for what’s next.
      – Lawrence Yun, Chief Economist, National Association of REALTORS®
    • The Regional State of Real Estate: How Market Trends are Unfolding Around the Country
      A panel of leading brokers representing different regions of the country discuss how economic and consumer trends are playing out in their specific markets, and how they’re adapting their firms and equipping their teams to keep business thriving throughout the highs and lows.
      – John Featherston, CEO, RISMedia
      – Mike Pappas, President & CEO, Keyes Company/Illustrated Properties
      – Liz Nunan, President & CEO, Houlihan Lawrence
      – Rod Messick, CEO, Berkshire Hathaway HomeServices Homesale Realty Services Group, Inc.
      – Chris Trapani, CEO & Founder, Christie’s International Real Estate Sereno
      – Scott Durkin, President & CEO, Douglas Elliman Real Estate
    • The Evolution of the Listing Portals: Identifying and Confronting New Threats
      Are portals making headway toward becoming full-service real estate brokerages? In this session, portal and brokerage executives come together to identify whether or not the threats are real, and what brokers and agents should really be concerned about.
      – John Featherston, CEO, RISMedia

      – Bob Hale, President & CEO, Houston Association of REALTORS®
      – Steve Barnes, President & Co-Founder, Homesnap
      Sara Bonert, Vice President, Broker Services, Zillow
      – Bryan Ellis, Chief Revenue Officer, realtor.com®
    • In it for the Long Haul? Evaluating the Staying Power of Your Business Model
      For today’s franchise and independent real estate brokers, competition comes in more shapes and sizes than ever before, from VC-backed firms to completely virtual models. In this session, brokerage leaders discuss how they’re adapting their current business strategies to maintain a strong position in the face of evolving real estate models.
      – John Featherston, CEO,  RISMedia

      – Rick Haase, President, United Real Estate
      – Jim Fite, CEO & President, CENTURY 21 Judge Fite Company
      – Terrie O’Connor, Founder & President, Terrie O’Connor REALTORS®
      – Chad Ruggles, SVP, Vylla Home
    • The Power of Brokers Working Together in Changing Times
      The market in real estate is shifting with a combination of economic factors never before seen. In a market of uncertainty, it is more important than ever to work closely with fellow brokers to win big! In this session, learn from leading brokers how they are reshaping their company strategies and marketing approaches to continue to thrive in changing times. Participants will talk about how brokers working together through organizations like the Broker Resource Network benefit their ability to shape policy, share best practices and stay ahead of emerging technology, venture, and operational trends.
      – Marilyn Wilson, Founder and Managing Partner, WAV Group
      – Pat Shea, Peer Advisory Group Facilitator, LYON Real Estate
      – Steve Hayes, President & CEO, Broker Resource Network
      – Lacey Conway, President & CEO, Latter and Blum

5:30 p.m. – 6:30 p.m.
East & State Room

Welcome Reception
Sponsored by Bank of America
Be part of an extraordinary networking opportunity: a gathering of industry notables at The CEO Exchange Welcome Reception, held in the East & State Room. You do not want to miss this unparalleled networking event!

8:30 p.m. – 10:30 p.m.
REACH After Hours
Sponsored by REACH
All VIP attendees at the CEO & Leadership Exchange, are invited to a special after-hours event hosted by NAR REACH. Join us in Washington, D.C., on Tuesday, Sept. 6 at 8:30 p.m. ET at Crown & Crow.

Wednesday, September 7

8:00 a.m. – 8:45 a.m.
East & State Room
Networking Breakfast
Sponsored by NAR – Center for REALTOR® Development

9:00 a.m. – 12:30 p.m.

  • Opening Keynote: The State of Real Estate
    In our Day 2 Opening Session, HomeServices of America CEO Gino Blefari looks at the current landscape for residential real estate, providing strategies for the most pressing challenges and opportunities that lie ahead for the fourth quarter, and how to set the stage for succeeding in 2023.
    – Gino Blefari, CEO, HomeServices of America
  • The Road Ahead: The Top 3 Issues Facing Real Estate
    In this high-level conversation, NAR CEO Bob Goldberg and 2022 President Leslie Rouda Smith join Anywhere Brands CEO Sue Yannaccone and John Featherston to hone in on the top three issues that are most impacting the present and future real estate market, and how real estate leaders can prepare to meet them head-on.

    – John Featherston, CEO, RISMedia
    – Bob Goldberg, CEO, National Association of REALTORS®
    – Leslie Rouda Smith, 2022 President of the National Association of REALTORS®, National Association of REALTORS®
    – Helen Hanna Casey, CEO, Howard Hanna Real Estate Services
    – Sue Yannaccone, President & CEO,  Anywhere Brands
  • Evolving Your Leadership Approach for Today’s Market
    Amidst the changing landscape of today’s real estate market, and the world at large, steady and strong leadership has never been more important. In this special presentation, Buffini & Company CEO Dermot Buffini shares strategies for effectively leading and motivating your company and team to reach new levels of success no matter what turn the market takes next.
    – Dermot Buffini, CEO, Buffini & Company
  • Ready for What’s Next: Staying Profitable in a Balanced Market
    The pandemic-induced real estate market of the past two years propelled brokers and agents to levels of success many had never seen. But now, the market is shifting. In this session, leading brokerage executives discuss how to stay profitable—and how to prepare agents—as the market returns to balance and heads toward a possible downturn.
    – Anthony Lamacchia, Broker/Owner & CEO,  Lamacchia Realty
    – Mike Miedler, President & CEO, Century 21 Real Estate
    – Chris Kelly, President & CEO, Ebby Halliday Companies
    – Christy Budnick, CEO,  Berkshire Hathaway HomeServices
    – James Dwiggins, Co-Founder & CEO, NextHome
    – J.B. Goodwin, CEO, JBGoodwin REALTORS®
  • Leaning into Affiliated Services to Safeguard Profitability
    With brokerage commissions shrinking, getting more revenue through affiliated services has become a critical business strategy. This panel of brokerage leaders discusses how to create new and increased profit centers by expanding affiliated service offerings.
    – Larry Flick V, CEO, Berkshire Hathaway HomeServices Fox & Roach
    – Wendy Forsythe, Chief Strategy Officer, Fathom Realty
    – Ryan Raveis, Co-President, William Raveis Real Estate
    – Joe Horning, President, Shorewest REALTORS®
  • The Power of Collaboration
    In an effort to create more efficiency and a better consumer experience, MLS leaders are coming together to join forces. In this special conversation, John Featherston sits down with the two largest MLSs in the country to find out how their collaborative efforts are benefitting real estate professionals, their consumers and the real estate industry at large.
    – John Featherston, CEO, RISMedia
    – Brian Donnellan, President & CEO, Bright MLS
    – Art Carter, CEO, California Regional MLS
  • Bringing the MLS/Brokerage Relationship Into the Future
    From increasing cooperation and communication to collaborating on good policy-making, the relationship between brokers and their MLSs is more important than ever. In this session, brokerage and MLS leaders come together to brainstorm strategies for working together in order to move the industry forward and better serve agents and consumers. 
    – Dan Forsman, Chairman, Berkshire Hathaway HomeServices Georgia Properties
    – Richard Haggerty, CEO,  Hudson Gateway Association of Realtors and  President & Chief Strategic Growth Officer, OneKey® MLS
    – Merri Jo Cowen, CEO, Stellar MLS
    – Jeremy Crawford, President & CEO, FMLS
    – Rebecca Jensen, President & CEO, MRED
  • Growth Strategies: Brokers Share Secrets of Successful M&As
    Mergers, acquisitions and roll-ups can be an extremely effective strategy for rapidly growing your brokerage. The components of a successful M&A, however, are many and varied. In this session, M&A expert George Slusser and leading brokers share their secrets to a great deal, from minimizing agent ‘breakage’ to ensuring tech adoption.
    – George Slusser, Partner, WAV Group Consulting
    – Ken Baris, President, Berkshire Hathaway HomeServices Jordan Baris Realty
    – Ashley Bowers, President, HomeSmart
    – Mark Johnson, President, JPAR Real Estate
    Mark McLaughlin, CEO,  McLaughlin Ventures
    – Amy Lessinger, RE/MAX LLC

12:30 p.m. – 1:30 p.m.
Networking Luncheon

1:40 p.m. – 5:00 p.m.
General Session

  • How a Changing Political Landscape May Impact Your Business
    As the midterm elections rapidly approach, the political landscape stands to change dramatically. In this special presentation, RESPRO CEO Ken Trepeta provides a breakdown of the regulatory and legislative issues that stand to impact residential real estate the most—for better or worse.
    – Ken Trepeta, CEO, RESPRO
  • How Emerging Technologies Can Enable Market Share In A Downturn And Protect Your Bottom Line
    From AI to Blockchain to the Metaverse and beyond, technology is vaulting the real estate transaction into the future. While the advantages to agents and their consumers are many, the landscape can be overwhelming. In this session, tech experts share which emerging technology can have the greatest impact on your bottom line, and how you can incorporate these innovations into your business plan.

    – Morgan Carey, CEO, Real Estate Webmasters
    – Olivia Mariani, VP of Marketing, Curbio
    – Frank Malpica, Senior Vice President, Strategic Growth, Better Homes and Gardens Real Estate & ERA Real Estate
    – Todd Hetherington, CEO, CENTURY 21 New Millennium
    – Tiffany Curry, Owner & CEO, Berkshire Hathaway HS Tiffany Curry & Co., REALTORS®
    – Jason Lindwall, Chief Operating Officer, Elm Street
  • Demographics are Destiny in the Housing Market: A Q&A Session with Bright MLS Chief Economist, Dr. Lisa Sturtevant
    While the housing market is cooling in response to high inflation and rising mortgage rates, underlying demographic fundamentals suggest a solid market moving forward. The high demand/low supply environment will characterize the housing market, but how will new economic realities impact the preferences and opportunities of buyers and sellers? And what happens next? In this session, learn how demographics will shape the housing market for decades to come.
    – Dr. Lisa Sturtevant,Chief Economist, Bright MLS
  • Building a Future-Focused Brokerage: Recruiting the Next Generation
    Designing a brokerage firm for the future starts by embracing a new generation. In this session, next-gen brokerage leaders share how they’re reimagining their well-established firms for the future with innovative recruiting efforts, advanced training, supportive cultures, wealth-building opportunities and more.

    – Hoby Hanna, President, Howard Hanna Real Estate Services
    – Christina Pappas, Vice President, The Keyes/Illustrated Properties
    – Renee Gonzales, CEO, Long Realty
    – Matt O’Connor, COO, Terrie O’Connor REALTORS®
    – Drayton Saunders, President, Michael Saunders & Company
    – LP Finn, Operating Officer, Coach REALTORS®
  • Stop the Revolving Door: Keeping Your Agents on Board and Engaged
    Often lured by an attractive signing bonus and the promise of unrivaled technology, agents are jumping ship to competitors at an accelerated rate. But many times, the bubble bursts and agents regret their choice. Here’s how to build a comprehensive value proposition, educate your agents, and update your compensation and commission structure in order to keep agents under your roof.
    – Jennifer Hoff, President, Colibri Real Estate
    – Jackie Louh, COO, Lamacchia Realty
    – Gary Scott, President, Allen Tate REALTORS®
    – Gretchen Pearson, President & Owner, Berkshire Hathaway HomeServices Drysdale
    Jemila Winsey, Broker & Co-owner, ERA Legacy Living
    – Bill Yaman, Executive Vice President, Customer Experience, MoxiWorks
  • Broker Strategies for Global Growth
    Realty ONE Group CEO Kuba Jewgieniew sits down with RISMedia CEO John Featherston to discuss business strategies for the future as the market shifts.

    – Kuba Jewgieniew, CEO, Realty ONE Group
  • The Consolidation Craze: Cause for Concern or Competitive Advantage?
    From VC-backed firms to franchise brands to strategic mergers, forces in today’s market are reducing the number of brokerage firms on the residential playing field. In this session, find out what the consolidation craze means for your firm—good and bad—and how you can turn it into a competitive advantage.

    – Candace Adams, President & CEO, Berkshire Hathaway HomeServices New England, New York, and Hudson Valley Properties
    – Stephanie Anton, President, The Corcoran Group
    – Nick Bailey, President & CEO, RE/MAX LLC
    – Kyle Hunter, General Manager, Franchise, Lone Wolf Technologies
    – Doug Williford, Chief Strategy Officer, Brown Harris Stevens Residential Sales

6:00 p.m. – 7:00 p.m.
Newsmakers Welcome Reception

7:00 p.m. – 10:00 p.m.
Newsmakers Dinner
RISMedia will celebrate and honor its 2022 Real Estate Newsmakers and Hall of Fame inductees

Thursday, September 8

8:00 a.m. – 8:45 a.m.
Networking Breakfast

Sponsored by Cole Information

9:00 a.m – 12:00 p.m.

  • The Changing Face of Luxury: How to Make Sure Game Plan Up-to-Date
    In the wake of the pandemic, the luxury real estate market has evolved. In this session, luxury experts explain how the market for high-end properties has shifted, how the needs of affluent real estate consumers have changed, and how to adapt your strategies accordingly in order to succeed in the luxury space.
    – Kate Reisinger, Executive Vice President, Member Services, Leading Real Estate Companies of the World®
    – Mike Hickman, President & CEO, Seven Gables Realty
    – Shant Banosian, Executive Vice President, Sales, Guaranteed Rate
    – Gretchen Rosenberg, President & CEO, Kentwood Real Estate
    – Ryan Iwanaga, Co-Founder & CEO, Christie’s International Real Estate Sereno
    – Diane Hartley, President, The Institute For Luxury Home Marketing
  • Attracting Top Teams to Your Brokerage
    Agent teams are an increasingly powerful and profitable force. In this session, learn the latest strategies for not only attracting top teams to your firm, but for also providing them with the environment they need to succeed and call your brokerage home for the long term.
    – Creig Northrop, Founder & CEO, Northrop Realty
    – Joe Skousen, CEO, Inside Real Estate
    – Jon Lahey, Founder, Fine Living Group, eXp
    – Mor Zucker, Operating Partners, Team Denver Homes
    – Robby Brady, REALTOR®, Allen Tate REALTORS®
    – Kymber Menkiti, President, Keller Williams Capital Properties
  • Mortgage Strategies for a Shifting Market
    Rising interest rates have changed the playing field for prospective homebuyers, already burdened by a lack of inventory and out-of-reach home prices. In this special session, executives from three of the nation’s top mortgage lenders share strategies for working with buyers in today’s economic climate to help them access a financial pathway to homeownership.
    – Dave Garland, Managing Partner, Second Century Ventures


    – Michael Flis, SVP, Sales, Rocket Mortgage
    – John Fischer, Division Executive, Enterprise Lending, Bank of America
    – Ward Morrison, President & CEO, Motto Mortgage
  • Beyond Buying: Cost-Effective Ways to Generate and Cultivate Leads
    Buying online leads can be both costly and ineffective. In this session, brokerage experts share the most effective strategies for generating organic leads, from innovative ways to cultivate referrals to maximizing social media to cultivating community connections.
    – Cleve Gaddis, Managing Partner & Broker, Gaddis Group, RE/MAX Center

    – Hadi Atri, Broker/Owner, RE/MAX Executive
    – David Howell, Executive Vice President & CIO, McEnearney Associates Inc.
    – Bill Redmond, Broker/Owner, Watson Realty ERA
    – Ige Johnson, CEO/Founder, Ige Johnson Group Brokered by EXP Realty
    – Joe Gazzo, Vice President, Ohio Region, Coldwell Banker Schmidt Family of Companies
  • Making the Most of Your Marketing Dollars
    While your marketing spend may be big, your results may be less than satisfactoryl. During this session, a panel of seasoned brokerage leaders share marketing strategies that have seen the greatest return on investment, highlighting some of most innovative trends and most effective technologies.
    – Sherri Johnson, CEO, Sherri Johnson Coaching & Consulting
    – Craig Witt, CEO, EXIT Realty US
    – Felicia Hengle, President of Ohio, Coldwell Banker Schmidt
    – Jeanette Schneider, President, RE/MAX Southeast Michigan
    – Natasha Patla, CMO, Christie’s International Real Estate
    Dava Davin, Founder & CEO, Portside Real Estate Group 

*Agenda and speakers are subject to change.

2022 CEO & Leadership Exchange Speakers

2022 CEO & Leadership Exchange Sponsors

Untitled Document


Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 67 million consumer and small business clients with approximately 4,200 retail financial centers, approximately 16,000 ATMs, and award-winning digital banking with more than 54 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and approximately 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange. For more Bank of America news, including dividend announcements and other important information, register for email news alerts.

Bank of America, PO Box 25118, Tampa, FL 33622. Bank of America, N.A. Member FDIC. Equal Housing Lender©2022 Bank of America Corporation. All rights reserved.
Untitled Document


Colibri Real Estate empowers agents and brokers to start or advance their careers by offering real estate’s most comprehensive, flexible learning solutions. As the leading education company for industry professionals, Colibri has helped millions pursue and achieve more in their careers. We’ve done this by providing custom education solutions and recruitment resources to thousands of brokerages, schools, and other organizations. Our service line, unmatched in the industry, includes comprehensive content and curriculum, expert instructors, and robust classroom resources through our family of real estate schools and innovative online learning platform.
RE/MAX, LLC offers unique services not always available with other real estate organizations and is positioned with solutions and potential incentives to help existing brokerages scale up through mergers, acquisitions and conversions. As one of the leading real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings, Inc. (NYSE:RMAX) with more than 140,000 agents in almost 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides.
Real Estate Webmasters (REW) is the leading technology provider for the top 1% of real estate professionals in the world. Since 2004, we have helped shape real estate technology to grow with your professional needs. We are the secret weapon behind many of the names you already know and love, creating cutting-edge websites that generate leads, maximize efficiency and help ensure unrivaled success. If you can dream it, we can build it.
Founded in 2005, Realty ONE Group is an industry disruptor, radically changing the face of real estate franchising with its unique business model, fun coolture, technology infrastructure and superior support for its real estate professionals. The company has rapidly evolved to include more than 18,000 real estate professionals in over 400+ offices across 49 U.S. states, Washington D.C., Puerto Rico, Canada, Italy, Spain, Singapore, Costa Rica and Portugal. Realty ONE Group ranks in the top one percent in the nation by REAL Trends and has been recognized by Entrepreneur Magazine as the number ONE real estate brand. Realty ONE Group is surging ahead, opening doors, not only for its clients but for real estate professionals and franchise owners. To learn more, visit www.RealtyONEGroup.com.
Founded in 2017 in New York and Charlotte, Ribbon is on a mission to make homeownership achievable. Ribbon allows everyday homebuyers to compete on a level playing field with high-net-worth individuals and Wall Street buyers by upgrading their offers to winning RibbonCash Offers. As the leading real estate technology platform, Ribbon empowers agents, brokerages, and lenders to create a world-class experience for home buyers and sellers through powerful financial products and digital workflow software. Visit ribbonhome.com.