Alexia Rodriguez, a veteran of the nonprofit sector with over 30 years of experience, has transformed KW Cares into a gold standard for corporate charitable organizations. As CEO, Rodriguez led several forward-thinking initiatives in 2025, most notably the establishment of a $14 million Reserve Investment Fund. This strategic endowment ensures the charity’s administrative costs are covered, allowing 100% of individual donations to go directly to Keller Williams associates and their families during emergencies. Under her guidance, the organization also saw a 10% increase in market centers meeting their tithing goals and maintained its prestigious Candid Platinum Status for transparency.
Rodriguez’s leadership was especially visible in July 2025, when she directed a $150,000 donation to support catastrophic flood relief efforts in Central Texas. Her commitment to “Family Helping Family” is personal; she is a frequent presence on the ground during disaster recovery and serves on multiple community boards, including Texas Search and Rescue (TEXSAR).
“Hearing from grantees and how they appreciate the love and support we provide them during their most challenging times leaves me with an immense sense of purpose,” Rodriguez says. “This recognition belongs to the entire Keller Williams family…every act of generosity ensures we can stand beside our agents and their families in their greatest times of need.”
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