As EVP of marketing and enterprise sales for Inside Real Estate, Alissa Harper focuses on creating win-win partnerships. In 2020, Inside Real Estate launched customized enterprise platforms for major national franchise brands in Canada and the United States and solidified partnerships with dozens of other large brokerages.
During the COVID-19 pandemic, Inside Real Estate’s marketing team invested heavily in the real estate community and offered free training and productivity tools for brokers and agents. They also created an inspiring video featuring iconic industry leaders that highlighted how the real estate community worked to serve customers and showcased the importance of “HOME.”
Harper has spent more than 15 years in the real estate tech industry successfully scaling brokerage and enterprise business lines, and has made four acquisitions. She has been recognized as one of the top 100 most influential leaders in real estate.
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.