Trailblazers

Amanda Cline

United Real Estate

In 2025, Amanda Cline drove United Real Estate’s strategic marketing evolution, reinforcing its status as one of the nation’s fastest-growing brokerages. Cline spearheaded the launch of the enhanced JoinUnitedRealEstate.com, significantly boosting organic engagement and network recruitment momentum. Central to her 2025 impact was the modernization of the Bullseye™ Marketing Hub, where she integrated an AI Assistant, QR code generators and advanced analytics dashboards. These tools enabled agents to produce high-quality content with measurable efficiency gains, directly contributing to United’s mission of helping agents retain the highest percentage of their commissions.

Cline also co-led the introduction of the United Proprietary Residential Investment Curriculum (URESI) and Marketplace on Bullseye, initiatives that saved the network over $125,000 in operational costs while opening new wealth-building pathways for agents. Her oversight of the LeadBoost program resulted in the delivery of over 31,000 high-intent leads at the lowest cost in the market.

“Every step is about making a difference,” Cline shares. “It’s a privilege to serve in a role where the focus is on empowering others and contributing to their growth.”

Through the seamless integration of major additions like MORE Realty, Cline continues to prove that scalable, agile marketing is the backbone of modern brokerage success.

Amanda Cline
Vice President, Marketing & Communications

United Real Estate