Blogging to Grow Your Real Estate Business
In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.
In 2023, Brown Harris Stevens turned 150 years old. CEO Bess Freedman and her team marked the occasion with a company-wide birthday party and a new branding campaign. In addition, Freedman was elected to Fordham Real Estate Institute’s Advisory Counsel and launched a series of talks with influential leaders, including Barbara Corcoran.
Freedman led the company to annual sales of almost $11 billion in 2023. She also launched two new brand campaigns; increased agent recruitment; introduced Curate by BHS, a home-staging service with no upfront cost; and worked with a bridge loan program to help clients who want to buy a new home before their previous property has been sold.
“I truly believe helping other people is my calling, and I get to do that in real estate. Before brokerage, I was an attorney who fought for those who did not have a voice. Today, I get to use the same skills as an advocate for my agents and our clients,” says Freedman.
In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.
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