In 2023, Brown Harris Stevens turned 150 years old. CEO Bess Freedman and her team marked the occasion with a company-wide birthday party and a new branding campaign. In addition, Freedman was elected to Fordham Real Estate Institute’s Advisory Counsel and launched a series of talks with influential leaders, including Barbara Corcoran.
Freedman led the company to annual sales of almost $11 billion in 2023. She also launched two new brand campaigns; increased agent recruitment; introduced Curate by BHS, a home-staging service with no upfront cost; and worked with a bridge loan program to help clients who want to buy a new home before their previous property has been sold.
“I truly believe helping other people is my calling, and I get to do that in real estate. Before brokerage, I was an attorney who fought for those who did not have a voice. Today, I get to use the same skills as an advocate for my agents and our clients,” says Freedman.
As the market heads into the summer season, the groundwork you lay now can determine whether the coming months are productive. Agents can use this time to reconnect with clients and position themselves for more listings. Here are three smart business strategies to make before summer arrives. Read more.
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