Technology is often how the industry paces itself, and leaders can either fall behind as it advances or set the pace themselves. Chao Cheng-Shorland chose the latter option this past year.
Putting out multiple products that help agents better and more securely share documents, track leads, listings and buyer communications as well as streamline other aspects of the real estate process, Cheng-Shorland made sure that those who depend on her innovations will remain at the crest of an increasingly technologically-driven industry. Not just in terms of business, these innovations have become a vital safety issue during the pandemic, and Cheng-Shorland has focused on tools that will be both immediately important and remain relevant over the long term as real estate professionals continue to learn new lessons from a unique year.
“The real estate industry stepped up to the challenge almost immediately, and it has been so rewarding to be part of the change to a new way of doing business,” she says.