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Luminaries

Cliff Long

Orlando Regional REALTOR® Association

Under the leadership of CEO Cliff Long, the Orlando Regional REALTOR® Association (ORRA) created its first-ever diversity council in 2023. The council connected multiple societies under one roof to provide networking, educational and event opportunities; connect people with diverse backgrounds; and allow for organizational changes to drive initiatives forward.

ORRA made the hiring of bilingual staff an even greater priority. It now has more Spanish-speaking staff than at any other point in its history and offers more classes in Spanish than at any other time.

In 2023, ORRA signed memorandums of understanding (MOU) with Hungary, Brazil and Albania to reinforce the organization’s position as a global association of REALTORS®. That was the highest number MOUs ORRA had ever signed in a single year.

Under Long’s leadership, ORRA met its 2023 REALTOR® Political Action Committee fundraising goal by mid-year. ORRA and its members raised the most in the organization’s history, and in the shortest amount of time.

Long enjoys serving ORRA’s members and providing programs and offerings that suit their needs. He finds it particularly rewarding when people tell him that ORRA helped them professionally and changed their lives.

Cliff Long
CEO

Orlando Regional REALTOR® Association
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