Dan Cooper

Dan Cooper is transforming the foundational structure of the MLS by introducing a demand-driven approach that prioritizes buyer agency. In early 2025, Cooper launched Gitcha’s landmark MLS Workflow Integration, often referred to as “The Buyer Listing Service.” This industry-first tool allows the MLS to cross-pollinate buyer needs with active and “coming soon” listings, providing a transparent, compliant alternative to private listing networks.

By capturing detailed buyer data and metrics, Cooper’s innovation helps agents navigate the shifting market with a “dual-sided” network that strengthens collaboration between buying and selling. His vision was further demonstrated through his swift response to the 2025 Palisades Fire, where he opened Gitcha’s rental platform in Southern California for 90 days to assist displaced residents in finding homes.

With over 22 years of experience as a luxury home builder and designer, Cooper brings a unique architectural perspective to real estate technology. “Careers are rewarding when you can genuinely say you love what you do,” he shares. “I’ve enjoyed finding ways to develop a custom experience for buyers, whether it is designing a home to be built, or designing a process and technology for buyers to utilize in their home search.”