As the president and CEO of Berkshire Hathaway HomeServices Georgia Properties, Dan Forsman is the leader, visionary, motivator, protector and supporter of more than 1,550 associates in 22 locations across the state. In 2020, Forsman led the company’s transition to virtual platforms and, leveraging the latest technology with the power of the Berkshire Hathaway HomeServices brand, the firm enjoyed record-breaking sales.
After kicking off 2020 with great success, the pandemic, a microburst of a recession and a contentious presidential election presented many challenges, none of which Forsman wasn’t able to overcome. From the safety and comfort of his employees to ensuring real estate was deemed an essential service, his continued support and resources never waivered. “Our associates are essential, not expendable,” became Forsman’s mantra.
With clients, agents and partners squarely in the middle of the pandemic, Forsman made sure all parties had the resources and support to continue to conduct business effectively and safely. He held weekly virtual leadership meetings to address how to pivot and provide solutions for all. With unprecedented low interest rates, Forsman also seized an opportunity and put into motion a successful refinance and purchase program.
Forsman points to vigor and a positive mindset to see opportunities and solutions as his greatest accomplishment in 2020. “From the beginning, I knew we were going to have to shift our mindset to tactically focus on our objective: key results,” he explains. “We quickly pivoted our business plan, delivery and focus to operate in a fast moving dynamic environment.”
With more than 30 years of experience, Forsman is recognized as an influencer within the real estate community. In 2019, he was awarded as an Industry Icon in Modern Luxury Interiors Atlanta magazine, and the company was also awarded in the Best Employer category. Today, Berkshire Hathaway HomeServices Georgia Properties is ranked No. 1 in homes sold by Trendgraphix and Smart RE Data.