As the founder and owner of My State MLS, a national real estate multiple listing service, Pfaff’s achievements in 2023 underscored her unwavering dedication to upholding ethical MLS standards. Her impact has been steadfast, particularly in the development of a novel buyer agreement form designed to establish agency between real estate sales associates and buyers.
In addition to this pivotal development, Pfaff spearheaded the introduction of the Marketing Assets feature within the MLS infrastructure. This innovative feature empowers members to access and download over 500 diverse and customizable marketing materials, significantly easing brand promotion efforts for real estate professionals.
Her dedication to lifting up real estate folks goes way beyond business goals; she enacts real change by pushing for fairness and making sure everyone gets a fair shot at the data. Pfaff’s achievements, from dealing with industry roadblocks herself to becoming a game-changer in MLS practices, shows how determined she is to make the real estate landscape more equitable for all parties.
“Genuinely the most rewarding part of my career is helping real estate agents and brokers by going above and beyond a standard MLS’s services,” says Pfaff.