Derek Overbey is the vice president of Marketing & Technology with Intero Real Estate in Cupertino, Calif. With over 23 years of experience and a background in technology public relations, Overbey previously held the title of director of Digital Innovation for Intero, was the co-founder of Yodata, a data management company, and spent time at Roost, where he oversaw marketing, social media and client services.
Spanning his career, Overbey has focused on innovation and has consistently explored new ways to reach and cater to consumers. Currently, with the assistance of a team of eight, Overbey oversees all internal and external marketing functions, including advertising, digital, social media, public relations and corporate communications.
“The real estate industry is going through some exciting transformations at this moment in time,” says Overbey. “I am thrilled to bring my experience that I’ve had outside the industry to implement new ideas that can keep up with these amazing changes.”
This year, Overby led the company’s rebranding project, updating Intero’s look and feel with a modern vibe after 16 years.