Futurists

Eric Chesin

Realogy

As head of strategy at Realogy, Eric Chesin led the inception, design, development and launch of Realogy’s TurnKey program in collaboration with Amazon.

Originally piloted in Orlando, Fla. and officially launched in July 2019, the home-buying program pairs Realogy’s real estate expertise with Amazon’s unparalleled reach and commitment to customer service. Through TurnKey, homebuyers are rewarded with up to $5,000 in Amazon products and services when they close on a home with participating agents from one of Realogy’s top brands. News of the announcement was well received, garnering over 2 billion media impressions across TV, print, radio and online media during the first week of launch. 

Eric Chesin | Head of Strategy

Realogy

"When we designed TurnKey, we recognized that 'closing' on a home is really just the beginning of the home-buying journey."