Since taking the helm of MoxiWorks in June 2024, Eric Elfman has ignited a bold transformation centered on AI-driven innovation and agent empowerment. With a background in scaling legal tech startups to over $100 million in revenue, Elfman brought an agile startup mindset to the legacy software brand. In 2025, he executed a significant strategic overhaul, beginning with the January acquisition of additional growth capital from Vector Capital and brokerage partners. This was followed by the May divestiture of MoxiBalance, a back-office solution managing $2 billion in volume, allowing the company to focus exclusively on sales and marketing tools that help agents find, win and close deals.
The centerpiece of Elfman’s 2025 leadership was the November launch of RISE, an AI-native marketing platform. Unlike traditional tools, RISE proactively guides agents by predicting client intent and surfacing daily action items.
To drive this evolution, Elfman rebuilt the executive team with key hires in product, finance and marketing. “Watching our team bring RISE to life, and seeing how quickly customers have embraced it, has been deeply fulfilling,” shares Elfman, whose ability to modernize a cornerstone industry platform while maintaining high customer satisfaction marks him as a premier agent of change in real estate technology.
Four industry leaders recently came together to discuss what it will take to succeed in the year ahead. The good news is, you don't have to look very far to get started. Read more.
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