Futurists

Greg Macres

Coldwell Banker Realty

As executive vice president of Coldwell Banker Realty, Greg Macres oversees the sales operations in nearly 200 Coldwell Banker offices in California, Arizona, Colorado, Utah and Hawaii. Macres’ region is served by more than 11,850 independent sales associates.

In 2019, Macres and his team were focused on streamlining and launching products and tools to help agents instrumentally grow their business. For example, they rolled out Listing Concierge, a full-service suite of tools for listing marketing, and a Wealth Builder series, which helps agents grow their own personal wealth. Many of these core products were conceptualized in the Western region and rolled out nationally.

Greg Macres | Executive Vice President

Coldwell Banker Realty

"The reality is today’s consumer expects even more personalized service, and no two transactions are identical, making the real estate agent essential to the transaction process."