Jason Waugh

In 2025, Jason Waugh solidified his reputation as a visionary steward of Coldwell Banker’s nearly 120-year legacy while steering the brand through a period of historic international growth. As president of Coldwell Banker Affiliates, Waugh oversaw an expansive franchise network of approximately 95,000 agents, orchestrating a monumental global push that added 67 new office locations across 14 countries by year-end. His leadership was punctuated by the brand’s debut in five new nations—Albania, Belgium, Poland, Puerto Rico and Switzerland—a testament to his ability to scale a premium brand while respecting local market nuances.

Domestically, Waugh’s focus on high-level retention and people-first leadership resulted in the renewal of 68 affiliate partnerships year-to-date, representing in excess of $10 billion in sales volume. His commitment to professional development was equally evident in the return of the Generation Blue Experience in Las Vegas, which saw a sold-out crowd of over 2,500 professionals gather for the brand’s most impactful event to date.

“We aren’t just adding offices—we’re building long-term partnerships with leaders who believe in where this industry is heading,” Waugh shares.

By blending a deep data-driven strategy with an authentic dedication to agent-centric success, Waugh continues to set a new standard for excellence in global franchise leadership.