Howard "Hoby" Hanna

As CEO of Howard Hanna Real Estate Services, Howard “Hoby” Hanna IV has steered the nation’s largest family-owned and -operated brokerage through a landmark year of growth and technological evolution. In 2025, his strategic vision earned the company the title of “Most Innovative Brokerage” from Leading Real Estate Companies of the World®—a distinction driven by the pioneering “Buy & Borrow Bundle.” This program, which integrates mortgage and brokerage services to provide direct financial credits to buyers, has already provided millions in homebuyer assistance, proving Hanna’s commitment to solving real-world affordability challenges.

Hanna’s leadership is defined by a relentless push to close the gap between tradition and innovation. Under his guidance, the firm launched HomeFinder AI, a natural-language search tool that utilizes computer vision and advanced processing to revolutionize how clients discover properties.

Hanna’s influence is felt far beyond the company’s 15-state footprint; in 2025, he led a major strategic expansion into the Philadelphia and Manhattan markets through a partnership with the Art Herling team and the acquisition of Elegran Real Estate. By overseeing nearly $40 billion in sales volume and over 107,000 transactions, Hanna has solidified Howard Hanna’s position as a dominant, independent force that remains deeply rooted in the communities it serves.